DeepIntent has recently announced the launch of DeepIntent Helix™, a healthcare marketing cloud designed specifically for marketers, agencies, and partners to build advanced and data-driven marketing platforms. The company has built the new product based on its decade-long investment in building the data infrastructure of the healthcare industry.
DeepIntent Helix is designed specifically for marketers in the healthcare industry. It is a highly regulated environment for marketers to build campaigns. With the launch of DeepIntent Helix, marketers now have the opportunity to build advanced and sophisticated marketing campaigns without having to build the infrastructure. Marketers and partners using the new product from DeepIntent have experienced significant performance improvements in terms of speed, engagement, and performance.
“The era of personalized medicine is here, and healthcare marketing must become equally precise,” said Chris Paquette, Founder and CEO of DeepIntent. “Our clients have no shortage of innovative ideas, but what they’ve lacked is the infrastructure to act on them at the speed the market now demands. Helix provides that foundation, enabling partners to turn data into insights, insights into solutions, and solutions into better outcomes for patients and providers.”
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Built on a Decade of Proprietary Infrastructure
Helix is built on the same robust data foundation that powers DeepIntent’s existing solutions, including DeepIntent Outcomes™ and DeepIntent Cortex DSP™. Over the past ten years, the company has invested heavily in developing technologies capable of securely managing regulated healthcare data alongside large-scale media datasets. With Helix, this infrastructure is now accessible to external partners for the first time.
The platform provides access to vast amounts of data, including over 3.7 million healthcare providers and over 240 million patient lives, which can be analyzed and activated in a single environment, helping users to unearth insights, analyze competitive positions, and build high-value audience segments for both HCPs and patients.
Core Capabilities Driving Healthcare Marketing Innovation
Helix offers a flexible and comprehensive set of features that are designed to meet the needs of today’s healthcare marketer. It offers frictionless data integration, which enables the efficient onboarding and activation of first-party, third-party, and media data sets. It offers a build environment that can be fully customized to allow partners to build solutions that are white-labeled to meet the unique needs of their businesses.
It also offers a powerful analytics workbench with pre-built query libraries and real-time data updates, which enables timely analytics across health and media data sets. Moreover, Helix offers standard AI protocols, including an MCP (Model Context Protocol) server, which enables seamless integration with the AI tools partners are currently using, increasing the efficiency of the workflow.
Early Adoption Signals Strong Market Impact
Early partners are already leveraging Helix to accelerate innovation and deliver differentiated solutions. Deerfield, a leading integrated marketing and communications partner for healthcare and life sciences organizations, has utilized the platform to unlock new data capabilities and streamline execution.
“Helix has changed what we’re able to offer clients by unlocking access to data we wouldn’t normally have been able to work with,” said Bill Veltre, EVP, Head of Media, Deerfield. “DeepIntent has done the heavy lifting behind the scenes — from making premium healthcare datasets AI-ready to providing building tools and direct connections to activation channels. That allows us to move from idea to execution much faster, while developing solutions that differentiate how we plan, buy, and optimize media.”
Similarly, Trinity, a tech-enabled commercialization partner for pharma, biotech, and medtech companies, has used Helix to enhance its data-driven offerings and gain deeper insights into physician behavior across digital channels.
“Helix gives us an enhanced level of visibility into how healthcare audiences engage across digital channels,” said Shri Salem, Partner, Head of Data & AI Consulting, Trinity. “In one recent project, campaign engagement increased by nearly 80 percent while prescription volume doubled within a short period of time.”
With the launch of Helix™, DeepIntent is positioning itself at the forefront of healthcare marketing innovation-empowering organizations to harness the full potential of data, AI, and automation to drive better outcomes for both businesses and patients.