cmofirst
0
  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Archives

  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • August 2022
  • July 2022
  • March 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021

Categories

  • 2021: the Comeback year
  • b to b Market
  • CMO
  • Covid-19
  • Customer Experience
  • Featured Articles
  • Featured Interviews
  • Features
  • Guide
  • infographics
  • Leadership
  • Marketing
  • Marketing Trends
  • Martech
  • News
  • Quick Bytes
  • Resouce
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
cmofirst cmofirst
cmofirst cmofirst
cmofirst cmofirst
  • Home
  • News
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    Acxiom Unifies Salesforce Services for Enhanced Customer Experience
    Acxiom Unifies Salesforce Services for Enhanced Customer Experience
    Notified Unveils AI-Powered Personalized Pitch for PR Pros for Media Coverage
    Notified Unveils AI-Powered Personalized Pitch for PR Pros for Media Coverage
    Canva Accelerates Growth and Product Velocity with Snowflake AI Cloud
    Canva Accelerates Growth and Product Velocity with Snowflake AI Cloud
    Rally UXR Secures $11M Series A to Transform How Enterprises Conduct User Research
    Rally UXR Secures $11M Series A to Transform How Enterprises Conduct User Research
    Previous Next
  • Featured Articles
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Building Brand Loyalty Through Ecosystems: A Marketing PerspectiveBuilding Brand Loyalty Through Ecosystems: A Marketing Perspective
    Building Brand Loyalty Through Ecosystems: A Marketing Perspective
    The Ultimate Framework for Measuring Marketing ROI in 2025
    The Ultimate Framework for Measuring Marketing ROI in 2025
    Everything You Need to Know About Programmatic I/O Event 2025
    Everything You Need to Know About Programmatic I/O Event 2025
    Is Brand Still King? Balancing Performance Marketing with Long-Term Equity
    Is Brand Still King? Balancing Performance Marketing with Long-Term Equity
    Previous Next
  • Quick Bytes
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
    Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
    Alliant Unveils Custom Audience Solutions to Amplify Social Influencer Reach Across Channels
    Alliant Unveils Custom Audience Solutions to Amplify Social Influencer Reach Across Channels
    Pixalate and Pangle Partner to Enhance Global Ad Fraud Prevention and Brand Safety
    Pixalate and Pangle Partner to Enhance Global Ad Fraud Prevention and Brand Safety
    Previous Next
  • Featured Interviews
    Metric-Focused Leadership
    Metric-Focused Leadership: The New Playbook for Marketing Visionaries
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
Optimizely

Optimizely Recognized as a Leader in 2024 Gartner Magic Quadrant for Content Marketing Platforms

3 Min Read
cmofirst cmofirst
  • Home
  • News
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    Acxiom Unifies Salesforce Services for Enhanced Customer Experience
    Acxiom Unifies Salesforce Services for Enhanced Customer Experience
    Notified Unveils AI-Powered Personalized Pitch for PR Pros for Media Coverage
    Notified Unveils AI-Powered Personalized Pitch for PR Pros for Media Coverage
    Canva Accelerates Growth and Product Velocity with Snowflake AI Cloud
    Canva Accelerates Growth and Product Velocity with Snowflake AI Cloud
    Rally UXR Secures $11M Series A to Transform How Enterprises Conduct User Research
    Rally UXR Secures $11M Series A to Transform How Enterprises Conduct User Research
    Previous Next
  • Featured Articles
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Building Brand Loyalty Through Ecosystems: A Marketing PerspectiveBuilding Brand Loyalty Through Ecosystems: A Marketing Perspective
    Building Brand Loyalty Through Ecosystems: A Marketing Perspective
    The Ultimate Framework for Measuring Marketing ROI in 2025
    The Ultimate Framework for Measuring Marketing ROI in 2025
    Everything You Need to Know About Programmatic I/O Event 2025
    Everything You Need to Know About Programmatic I/O Event 2025
    Is Brand Still King? Balancing Performance Marketing with Long-Term Equity
    Is Brand Still King? Balancing Performance Marketing with Long-Term Equity
    Previous Next
  • Quick Bytes
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
    Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
    Alliant Unveils Custom Audience Solutions to Amplify Social Influencer Reach Across Channels
    Alliant Unveils Custom Audience Solutions to Amplify Social Influencer Reach Across Channels
    Pixalate and Pangle Partner to Enhance Global Ad Fraud Prevention and Brand Safety
    Pixalate and Pangle Partner to Enhance Global Ad Fraud Prevention and Brand Safety
    Previous Next
  • Featured Interviews
    Metric-Focused Leadership
    Metric-Focused Leadership: The New Playbook for Marketing Visionaries
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
Optimizely

Optimizely Recognized as a Leader in 2024 Gartner Magic Quadrant for Content Marketing Platforms

3 Min Read
cmofirst > Blog > Marketing > DemandScience and Terminus Merge, Creating a Global Leader in B2B Revenue Marketing
MarketingNews

DemandScience and Terminus Merge, Creating a Global Leader in B2B Revenue Marketing

Posted by By CMOFirst Bureau 4 Min Read
DemandScience
Share on
READ NEXT
Algolia Boosts Browse with AI-Powered Collections
Algolia Boosts Browse with AI-Powered Collections

DemandScience, a leading B2B revenue intelligence and demand generation company that accelerates global growth for clients, and Terminus, a leading account-centric platform for revenue growth, announced that Terminus has merged into DemandScience. The newly combined company will operate under the DemandScience brand.

The combination moves DemandScience forward as a global B2B revenue marketing company with a next-generation account-based experience (“ABX”) platform and omnichannel solutions that enable marketers to accelerate every point along the buying journey. Peter Cannone will continue to serve as CEO, while Terminus CEO Rich Howarth will become CTO of the combined company.

“We helped thousands of marketers and sellers across the globe exceed their goals and drive meaningful, predictable revenue growth,” said Peter Cannone. “As a result of this strategic combination, we are bringing to market the most powerful B2B revenue marketing platform available to support the entire buyer’s journey from top of funnel to successful close. To date, both companies have succeeded independently in large part due to their respective dedicated team members and exceptional customers, and now that we have combined forces, we will strive to scale rapidly to meet market demands.”

Also Read: Ruder Finn Announces Eric Petersen to Join as Head of Digital

Benefits of the DemandScience and Terminus combination for customers and B2B marketers:

  • Accelerate lead generation, increase pipeline velocity, and maximize ROI.
  • Identify, qualify, and nurture high-quality leads.
  • Seamless coordination with sales closes deals faster.
  • Unified reporting and deep account insights enable optimization of performance across all activation channels.
  • Data protocols support compliance with GDPR, UK GDPR, CCPA, TCPA data protection laws, and more.

“We have a strong partnership with DemandScience, whose commitment to helping B2B teams drive revenue and deliver measurable ROI is exactly what modern marketing teams rely on to meet today’s demands,” said Lorena Fortuna, Principal Marketing Manager at Adobe. “This merger between two industry leaders is an exciting step forward, empowering marketers and sellers to engage the full buyer journey and capture both revenue and market share.”

DemandScience’s award-winning omnichannel solutions:

  • ABX by DemandScience will launch as the first global platform for marketers and sellers that powers concurrent ABM and Syndication activation and unified reporting across diverse channels.
  • Revenue Marketing Intelligence and Data solutions including a Global Audience of more than 225 million IT decision makers from 17+ million companies, Data Audits & Builds, Data Enrichment, Data Cleansing, and Data Analytics & Reporting.
  • Demand Generation solutions including Content Syndication, HQL, and BANT that use a data-first approach to integrate intent and technographic signals and accurately target buyer personas for effective lead generation.
  • Precision-driven Display Advertising to maximize brand visibility and engagement.
  • Custom Content solutions in diverse formats tailored to educate and engage buyers.
  • Partner Marketing with turnkey solutions that enable teams to successfully market with, through, and to partners.
  • Event Marketing solutions including Executive Roundtable Dinners, Curated Experiences, and Event Recruitment.
  • B2B Email Marketing with insights that enable performance optimization and ensure cost-effective results.

“Our organizations’ cultures and shared understanding of the market and what marketers and sellers need to excel in today’s new normal are incredibly similar,” said Rich Howarth, CTO of DemandScience. “As a result, our vision for the future and our combined IP, product innovations and go-to-market solutions align perfectly, and immediately differentiate us from the competition. Collectively, our new organization has moved to the next level – if you’re a B2B marketer or seller, we can help you unlock revenue potential and exceed your company targets.”

J.P. Morgan Securities LLC served as financial advisor to DemandScience, and Raymond James served as financial advisor to Terminus throughout the transactions.

SOURCE: GlobeNewsWire

Tags: account-centric platform B2B tech DemandScience sales enablement Terminus
Share on
Share on Facebook Share on Twitter Share on Pinterest Share on Email
CMOFirst Bureau November 13, 2024
Previous Article CoreMedia Introducing CoreMedia KIO AI: New Paradigm for Enterprise Content Management and Customer Experience
Next Article Boostr Boostr and pureIntegration Announce Strategic Partnership to Drive AI-Powered Advertising Solutions for Media Companies

Leave a Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Enjoy

HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
MarketingNewsQuick Bytes

HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy

2 Min Read
Acxiom Unifies Salesforce Services for Enhanced Customer Experience
MarketingNews

Acxiom Unifies Salesforce Services for Enhanced Customer Experience

2 Min Read
Notified Unveils AI-Powered Personalized Pitch for PR Pros for Media Coverage
MarketingNews

Notified Unveils AI-Powered Personalized Pitch for PR Pros for Media Coverage

2 Min Read
Canva Accelerates Growth and Product Velocity with Snowflake AI Cloud
MarketingNews

Canva Accelerates Growth and Product Velocity with Snowflake AI Cloud

3 Min Read

CMOFirst is a digital platform that facilitates talks about marketing technology and the digital transformation of the marketing function.

Latest Posts

HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy

Acxiom Unifies Salesforce Services for Enhanced Customer Experience

Notified Unveils AI-Powered Personalized Pitch for PR Pros for Media Coverage

Canva Accelerates Growth and Product Velocity with Snowflake AI Cloud

Quick Links

  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Contact Our Editorial Team

Looking for an editorial service one click away?

Connect Now

Membership

Join

©2023 CMOFirst - a brand owned and operated by WM America | All rights reserved | Privacy Policy| GDPR | Privacy Notice

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.AcceptDeclinePrivacy Notice