Magnite, the world’s largest independent sell-side advertising platform, has entered a strategic partnership with dentsu EMEA to drive innovation and elevate performance across the digital media supply chain. This collaboration leverages Magnite’s purpose-built video technology to fuel dentsu Total TV, supporting the agency’s bold vision to lead in the evolving “Algorithmic Era” – a new phase of advertising defined by interoperability, automation, and performance-focused planning.
Through this partnership, dentsu is gaining enhanced access to Magnite’s SpringServe video ad server, empowering the agency across key EMEA markets such as Spain and the United Kingdom. With a focus on high-quality, data-driven inventory, SpringServe enables dentsu to deliver premium video and CTV experiences with greater transparency, targeting precision, and scalability. This aligns both companies in their shared commitment to transforming how media is curated, optimized, and measured in today’s outcome-driven landscape.
“Our relationship with dentsu is a great example of how technology and collaboration can unlock real value,” said Julie Selman, SVP, Head of EMEA at Magnite. “We’re proud to support dentsu’s vision for the future by providing the tools and insights needed to deliver stronger results and a more efficient media experience for clients and publishers alike.”
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As the media ecosystem becomes increasingly complex, dentsu’s forward-looking approach places automation and intelligent data use at the core of campaign delivery. With Magnite’s robust platform, dentsu gains the flexibility to harness emerging formats and reach audiences wherever they consume video content — whether on CTV, mobile, or desktop.
“In this new era of advertising, media must work harder, smarter and faster,” said Ben Angove, President, Amplifi EMEA & Chief Strategy Officer, Amplifi Global at dentsu. “At dentsu, we are committed to building Next Gen media solutions in partnership with best-in-class technologies that ultimately enable our clients to win and grow in the Algorithmic Era. Our partnership with Magnite gives us the tools to do just that – connecting the right data with the right inventory to drive better results for our clients across the region.”