Dentsu announced the global expansion of the network’s innovation proposition, Dentsu Lab. The first global Labs will be opening in London, Amsterdam, Warsaw, Mumbai and Bengaluru, with further international Labs planned for 2025. With this news, dentsu also announces the elevation of Sven Huberts to the role of President, Global Innovation & Experience and President, Dentsu Lab. Huberts will lead Dentsu Lab in partnership with Naoki Tanaka, the lead for Dentsu Lab Tokyo, now also appointed Chief Creative Officer, Dentsu Lab.
The worldwide initiative builds on the success of dentsu’s pioneering Dentsu Lab Tokyo, founded in 2014 by dentsu’s Global Chief Creative Officer Yasuharu Sasaki to innovate the human experience. Over the past decade, the Lab has been responsible for some of the network’s most renowned innovation projects. These include ‘All Players Welcome’ which uses technology to free the creative potential of those living with disabilities; ceremonies of international events, and the use of algorithms and data visualisation to enhance sports experiences.
The new international network will work towards a shared mission to innovate human experiences that move people’s hearts, impact business, and improve society. Each Lab will be overseen by dedicated local leadership, to be announced in the coming months, with a team of specialists working to bring a range of services to market. They include creative R&D connecting contexts and technologies including Events, Sports, Gaming, Installations, Retail, New Products, Proposition Design, New Realities (AR, VR, MR), Data Visualisation, AI, Mobile, IoT and Rapid Prototyping. The Labs will be fully integrated with each other and dentsu’s offices, to expand on the network’s innovation offer.
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The launch of Dentsu Lab is being showcased on the opening day at the 2024 Cannes Lions International Festival of Creativity, as part of a presentation delivered by dentsu President & Global CEO, Hiroshi Igarashi and Global Chief Creative Officer, Yasuharu Sasaki. During a live showcase of some of the Lab’s groundbreaking work, Igarashi and Sasaki will explain the key principles that have guided the team for the past 10 years. Looking to dentsu’s vision to shape the future of the industry, the session will demonstrate how this global expansion is optimised to impact people, businesses, and society around the world through the power of Creativity and Innovation.
SOURCE: Dentsu