Digital Brands Group, Inc. announced a new partnership with Aha (formerly HeadAI), an AI-powered influencer marketing platform with a global network of more than 50 million creators. The collaboration strengthens the Company’s technology roadmap and supports both its consumer brands and its expanding collegiate division.
Digital Brands Group operates a multi-segment platform spanning lifestyle brands, campus programs, and next-generation commerce initiatives. By integrating Aha’s automated influencer platform, the Company will streamline marketing across these segments with targeted creator campaigns, faster content cycles, and measurable performance.
Aha’s platform automates the full lifecycle of influencer campaigns – from creator matching and negotiation to publishing and performance analytics – enabling Digital Brands Group to activate efficient, scalable campaigns for retail, collegiate partnerships, ambassador programs, and community driven initiatives.
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Aha’s technology accelerates how we engage consumers across both traditional and collegiate markets,” said Hil Davis, CEO of Digital Brands Group. “This partnership supports our broader strategy to integrate advanced AI across our operations, strengthen our digital capabilities, and position Digital Brands Group for the next stage of growth.”
The partnership further enhances Digital Brands Group’s broader efforts around data intelligence, digital IP protection, and AI-enabled engagement tools, creating a unified foundation for long-term expansion across consumer and campus channels.
SOURCE: GlobeNewswire