Digital Domain Holdings Limited has recently unveiled an AI-powered video creation solution named “HANBAO.” This solution utilizes AI-driven tools to help creators identify the key selling points of their products or services. Additionally, it aids in the development of a cinematic approach for producing short videos specifically designed for online platforms, thereby enhancing both visual impact and dissemination effectiveness.
Digital Domain’s AI-powered solution effectively addresses three pain points in video creation:
- In contrast to conventional methodologies, HANBAO demonstrates superior efficiency and effectiveness. By leveraging a digital asset library, Digital Domain empowers creators to access a diverse range of options while maintaining consistent investment levels.
- Throughout the entire production process, HANBAO demonstrates the advantages of AI tools in delivering hero shots. By avoiding live-action filming, it ensures the seamless integration of characters, environments, and other visual objects.
- Over the past three decades, Digital Domain has built extensive expertise in virtual humans, visual effects, and visualization, enabling artists to overcome challenges such as distortion, misalignment, and discontinuity.
Digital Domain has progressively applied this solution to the creation of advertising, game cinematics, and immersive experimental experiences.
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Alibaba Cloud, one of the partners for the Paris 2024 Olympics, supported its global cloud broadcasting for the event. As part of this initiative, Digital Domain released an advertisement set in the 18th century. The ad featured a captivating opening sequence with tens of thousands of spectators gathered in an arena. The limited opportunities for live-action filming presented a challenge for Digital Domain, which needed to create a crowd of digital avatars whose appearances, facial expressions, and body movements that matched the scene. Using AI-driven text-to-image and image-to-video generators, Digital Domain produced 80 photorealistic digital avatars, effectively bringing the unique atmosphere of the arena to life.
MediaTek made a debut at the 2025 COMPUTEX with a cinematic masterpiece created by Digital Domain in collaboration with Uniwaves. Titled “Artificial Intelligence for Everyone: From Edge to Cloud”, the video showcasing the advantages of AI-driven tools in delivering hero shots.
SOURCE: PRNewswire