DISQO, the industry-leading advertising intelligence company, and Comcast Advertising, the advertising division of Comcast, a global media and technology company, announced a partnership where DISQO will power advanced attribution capabilities within Comcast Advertising’s newly launched Outcomes+, targeting and attribution for traditional television and streaming television, which leverages AI-powered tools and Comcast Advertising’s first-party data. The partnership between DISQO and Comcast Advertising will bring top-of-the-line deterministic measurement for TV and streaming campaigns.
Advertisers are now more focused than ever on leveraging the power of TV and its role in driving brand and performance outcomes across the purchase journey. Yet measurement and attribution solutions have not kept pace, leaving a gap between investment and proof of performance. With the launch of Comcast Advertising Outcomes+, Comcast Advertising is redefining what outcome-based television looks like at scale. By embedding deterministic attribution directly into its TV and streaming ecosystem, Comcast Advertising is removing long-standing barriers to understanding real business impact from television advertising.
“TV has always been a powerful driver of business outcomes, but the industry has lacked a clear and scalable way to prove it,” said Armen Adjemian, CEO and Founder of DISQO. “By bringing deterministic measurement into Comcast Advertising’s Outcomes+ solution, we are making it possible for every advertiser to understand how TV and streaming influence brand, search, and visitation in a way that is fast, accessible, and grounded in real consumer behavior.”
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Poised to redefine TV measurement in today’s marketing and media ecosystem, Comcast Advertising is taking a leading step forward by combining its scale of data-driven TV capabilities with DISQO’s measurement platform to deliver a more complete view of brand and performance outcomes.
“Outcomes+ is designed to give advertisers actionable insights and proof of performance across the entire funnel, and that requires best-in-class measurement partners like DISQO,” said Ambika Sahni, VP, Partnerships at Comcast Advertising. “This partnership strengthens our ability to connect exposure to real top and mid funnel outcomes at scale, helping advertisers confidently measure and optimize performance across every screen and stage of the consumer journey.”
The DISQO partnership enables Comcast Advertising to scale measurement across all its media platforms – linear, addressable, streaming, and CTV.
These capabilities enable Comcast advertisers to understand, with greater reliability, how media drives brand lift, incremental search, and visitation outcomes across the consumer journey—helping inform smarter investment decisions.