DOE Media, a leading full-funnel direct-response advertising firm, announced its acquisition of CODA Public Relations, the boutique PR agency founded by acclaimed strategist Melanie DeFilippis. This acquisition enhances DOE Media’s capabilities in brand storytelling, earned media, and strategic communications-positioning the firm as a truly comprehensive growth partner for fast-scaling, ambitious brands.
This move marks another significant milestone in DOE Media’s ongoing expansion strategy. It follows the recent integration of Chappell Digital Marketing, a top-tier Facebook and TikTok media buying agency. These strategic growth initiatives come at a time when DOE Media has surpassed $2 billion in client-driven revenue and earned a place on the Inc. 5000 list for three consecutive years—2023, 2024, and 2025.
CODA Public Relations brings a high-impact client portfolio generating over $100 million in annual recurring revenue (ARR), with features and placements across premier media outlets including The New York Times, The Wall Street Journal, Forbes, VOGUE, CNN, Food Network, TIME, Insider, and USA Today, among others. Its client base spans high-growth startups and established legacy brands in sectors such as food and beverage, fashion, beauty, legal, tech, and wellness.
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Founded by Melanie DeFilippis, CODA has earned a stellar reputation for results-driven public relations, built on a foundation of trust, high performance, and word-of-mouth referrals. The agency is known for its discerning approach—partnering exclusively with brands that deliver tangible economic value and long-term potential.
“CODA represents everything we value—strategy, results, and a bold understanding of today’s media landscape,” said Ramzey Nassar, CEO of DOE Media. “Melanie’s vision and client track record are unmatched. Together, we’ll offer clients the kind of integrated marketing power that drives meaningful growth and long-term brand equity.”
SOURCE: Newswire