Dotdash Meredith, the largest digital and print publisher in America, announced the appointment of Jim Lawson as President of D/Cipher, reporting directly to DDM CEO Neil Vogel, to accelerate the growth and development of its D/Cipher contextual ad-targeting solution across the open web.
Jim was a co-founder of AdTheorent, a machine-learning powered DSP (media buying platform) not reliant on individual identifiers, and served as CEO from 2019 to 2024. Jim oversaw AdTheorent’s growth from a startup in 2012 to a highly profitable, NASDAQ-listed publicly traded company, culminating in its sale to private equity firm Novacap and merger with Cadent, Inc. in June, 2024.
D/Cipher, launched in May 2023, analyzes billions of consumer interactions and content signals across DDM’s more than 40 iconic brands, and does not rely on cookies or personal identifiers to target audiences. Fueled by the first-party data of tens of millions of daily users, D/Cipher understands consumers’ intent and context-based interests as they explore content, take action and make decisions.
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D/Cipher targeting is now used as part of a majority of DDM’s premium ad deals, consistently and meaningfully outperforming cookies and individual-identifier targeting methods.
Newly launched D/Cipher+ builds on the success of D/Cipher to create a new standard of targeting for the open Internet powered by the contextual first-party data of America’s largest publisher. Using DDM‘s proprietary signals and data modeling solutions, enhanced by the company’s partnership with OpenAI, D/Cipher+ identifies consumer intent across the premium open web – unlocking materially better ad performance, extended reach, brand-safe inventory, and unprecedented value for advertisers.
SOURCE: PRNewswire