DoubleVerify , the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint of their advertising. With this release, brands can leverage DV’s Emissions Measurement offering powered by Impact Plus, to understand and manage the carbon footprint of their digital advertising campaigns.
“As sustainability remains a priority across the advertising ecosystem, brands are looking for ways to understand and address their environmental footprint,” said Steven Woolway, EVP, Business Development at DoubleVerify. “Our integration with Impact Plus gives advertisers the data and transparency they need to make more informed, responsible decisions without sacrificing performance or scale.”
Unique to DV, later this year, advertisers will be able to leverage DV Scibids AI™, DV’s dynamic activation technology, not only to optimize for business outcomes and cost efficiency, but also to shift ad investments toward more eco-friendly placements in real time, helping reduce the environmental impact of their digital campaigns.
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Impact Plus has developed advanced, automated tools that help advertisers evaluate greenhouse gas (GHG) emissions across campaigns. This integration brings those insights directly into DV’s measurement ecosystem, unlocking better decision-making by combining media authentication and carbon impact evaluation.
“Reducing advertising’s environmental impact starts with evaluation,” said Vincent Villaret, CEO, Impact Plus. “Together with DoubleVerify, we’re helping brands embed sustainability into their digital strategies, making it easier to take action based on GHG emissions and media quality data.”
SOURCE: DoubleVerify