DX, a full-service strategic marketing and solutions company, announced the launch of DXKulture, a DEI-certified advertising technology platform, built by marketers and focused on diversity, equity, inclusion, and emerging cultures—providing everyone with an equal voice at scale. DXKulture is a global advertising platform with the largest DEI-verified supply and omnichannel solution to reach underrepresented audiences with a focus on transparency and campaign ROI.
DX has over 20 years of experience working with a varied roster of clients including: Paramount, National Geographic, Univision, Schmidt Bros. Knives, Franklin Templeton Investments and many more. During its tenure, DX saw a demand from clients to reach highly targeted nuanced audiences. To achieve that reach, DX began working more directly with a wider range of publishers to create marketing-based partnerships for their sites. Simultaneously it became very evident that the existing ad tech infrastructure is not set up to reach diverse hyper targeted audiences at scale with meaningful, authentic engagements leaving many publishers and communities out of the advertising ecosystem.
Authentically reaching diverse consumers is growing more complex as states pass new legislation requiring a lens for Sensitive PII and safeguarding ethnic targeting. The DXKulture supply-side platform (SSP) simplifies the media buying process by creating sources of inventory that are diverse-owned and operated as well as a curating data intelligence surrounding a breadth of hyper-nuanced audiences—able to be bought with a simple touch of a button across all media platforms including: display, audio, mobile, social, digital out-of-home, CTV, and in-hotel.
Sandy Rubinstein, CEO of DX and DXKulture, said, “DXKulture is about lifting everyone up, sharing each audience’s unique perspective, and amplifying those conversations with like-minded people. We built DXKulture to turn traditional adtech into an ‘enabler for good’ by creating end-to-end monetization solutions that democratize access to necessary ad tech while ensuring great revenue shares make it to those delivering the most value—the publishers and content owners—all while super-serving the advertiser and the consumer.”
“Working with Sandy and her team is always a pleasure. They focus on creating meaningful connections with our customers via hyper targeted social media. The opportunity to further focus targeting to DEI communities and build those relationships is very exciting,” added Samantha Sichel, Head of Social Product & Digital Innovation at Live Nation Entertainment