Edge Marketing, an award-winning full-service agency specializing in strategic marketing and public relations for the legal, accounting and professional services industries, is proud to announce the launch of its generative engine optimization (GEO) service: a strategic approach to digital visibility that positions clients as trusted sources in today’s AI-driven search landscape.
As search engines, voice assistants and chatbots now use artificial intelligence to surface and summarize sources, brands face a new visibility challenge. Traditional SEO alone is no longer sufficient; success now means being cited, sourced and recommended by both human audiences and generative AI.
“AI is changing the rules of digital visibility at a breathtaking pace,” states Amy Juers, MBA, CEO at Edge Marketing. “With our new GEO service, we’re helping our clients move beyond being just seen. We ensure they’re cited, trusted and recognized as industry leaders in the moments that matter most.”
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To support the launch of its GEO services, Edge is providing a new free downloadable Guide & Tips PDF, “Making Every Click Count: SEO Meets GEO for Real Results,” filled with actionable steps to accelerate discovery in the era of AI search and a dedicated episode of Edge Unscripted, Edge’s podcast for future-ready marketers and leaders.
Cindy Moen, senior account manager at Edge, says, “Consider that nearly 100,000 Google searches happen every second and almost 65% now end without a single click due to AI-driven answers and generative summaries. Through our existing marketing and PR services, Edge clients are ahead of the game for GEO. They’re seeing an increase in the results compared to traditional SEO alone. If your brand isn’t cited by AI, you’re missing out on a massive opportunity to reach your audience.”
SOURCE: GlobeNewswire