Empower Media, celebrating 40 years of industry leadership, and Ocean Media, with 29 years of performance-driven success, announced their merger to form Empower Ocean Media Group. The new entity becomes the second-largest full-funnel independent media agency group in the United States, managing $1.5 billion in combined media billings.
Bringing together two of the nation’s most respected independent agencies, the merger strengthens buying power, enhances access to advanced technology, and expands a collective pool of top-tier talent. Headquartered across New York, Los Angeles, and Chicago, Empower Ocean Media Group is powered by 400 professionals committed to shaping the future of independent media.
While both agencies will continue to operate under their established brands, they will leverage centralized resources, unified media negotiations, and joint procurement strategies to maximize value for clients while preserving their distinct cultures.
Client Portfolio and Market Impact
Empower Ocean Media Group serves a prestigious client roster including PetSmart, Sprouts Farmers Market, Tempur-Pedic, Sealy, Whataburger, JD Sports, BetMGM, CarGurus, Rakuten, Realtor.com, and Mint Mobile. The combined organization reaffirms its commitment to independence, innovation, and measurable client results, offering a compelling alternative to the traditional holding company model.
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Leadership and Strategic Vision
The group’s leadership brings together decades of proven expertise:
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Ashlee Clarke, CEO of Empower Media, continues to lead Empower and will serve as Co-Chairwoman of Empower Ocean Media Group.
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Jay Langan, CEO of Ocean Media, remains at the helm of Ocean Media.
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Chris Clarke will serve as Executive Chairman of Empower Ocean Media Group.
Together, this leadership team will guide a bold vision that unites regional strengths, centralizes technology and data resources, and delivers a smarter, more agile partner for brands nationwide.
Executive Perspectives
“This marks an extraordinary new chapter. By combining our talent, technology, and scale, we’re creating a smarter, more agile partner that delivers fearless growth for our clients. Our combined capabilities offer a compelling, full-funnel alternative to the struggling holding company model, appealing to brands frustrated by outdated options.” Ashlee Clarke, CEO of Empower Media.
“This alliance is about synergy and client success. By doubling down on advanced data insights, proprietary platforms, and performance-driven media strategies, we’re redefining what an independent agency can achieve while staying true to our roots.” Jay Langan, CEO of Ocean Media.