Epsilon’s clean room provides clients the industry’s fastest way to realize value of their data and marketing. The solution comes pre-loaded with third-party data connected to real people. The data is then attached to each client’s first-party data, enabling marketers to enhance, activate and measure campaigns with speed and confidence. With Epsilon, clients can learn more about their audiences and reach their best in-market customers and prospects.
Dave Melnick, Managing Director, Data Platforms at Epsilon, said: “What makes Epsilon’s clean room unique is how from day one, it helps clients understand their customers both on their platform and in-store—but most importantly, throughout the rest of the digital ecosystem. Marketers can learn about their audiences, engage their best customers and then find more like them with the solution, significantly improving ROI. We believe being named a Leader in the IDC MarketScape evaluation for data clean rooms further validates the industry-wide business impact of our solution.”
In addition, Epsilon’s clean room provides:
- An integrated, native and future-proof identity solution delivering a full view of customers and prospects all aligned to industry-leading, person-based CORE ID built from name, address and verified transaction data.
- Out-of-the-box, proprietary data, audience insights and individual level consumer understanding powering high performance activation, creating value in weeks not months.
- Privacy-safe collaboration among multiple parties for enhanced customer understanding and marketing, and to ensure each party has control of their data.
Further addressing the strengths of Epsilon’s clean room, the report goes on to note, “Epsilon has many features that make the technology quick to install and get productive for advertisers, publishers and brands. Many frequent queries and processes are pre-built, enabling a short time to value.”
SOURCE: Epsilon