Equitable, a leading financial services organization and principal franchise of Equitable Holdings, announced the appointment of Greg Boosin as Chief Marketing Officer. He will report to Nick Lane, President of Equitable, and join the company’s Operating Committee.
“Greg is a dynamic and proven marketing leader in the financial services industry, with experience delivering measurable go-to-market strategies and driving growth across multiple verticals,” said Lane. “His strategic mindset and deep marketing expertise will further strengthen our brand, as Equitable continues to meet clients where they are – offering trusted guidance and innovative solutions to help them navigate their financial journeys with confidence.”
In this role, Boosin will lead all aspects of Equitable’s marketing strategy to support its Retirement and Wealth Management businesses, focused on accelerating business growth, deepening client engagement and increasing brand awareness. He has more than two decades of experience in the financial services industry, most recently serving as Executive Vice President of Global B2B & Product Marketing at Mastercard. During his nearly 20-year tenure with the firm, he built and led a global team across four business units and five regions, overseeing lead generation, sales enablement, client acquisition and go-to-market strategies. He also held senior leadership roles at Mastercard spanning marketing strategy, investor relations and merchant sales.
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Boosin serves on the advisory boards of several marketing and advertising industry groups, including the International Advertising Association’s North American B2B Marketing Operational Board and the ANA CMO Growth Council for B2B Marketing.
Boosin assumes the Chief Marketing Officer role from Connie Weaver, who joined Equitable in 2020 to launch and build its brand in the market. Weaver has a distinguished marketing career spanning more than four decades, having held senior leadership positions at TIAA, The Hartford, AT&T and Microsoft. Following her planned retirement from Equitable, Weaver intends to remain active by sharing her expertise on advisory boards and working with early-stage companies as a strategic marketing advisor.
SOURCE: Businesswire