Lucky Break Public Relations (LBPR), an award-winning, full-service public relations firm headquartered in Los Angeles, announces the addition of its new Vice President, Erika Satler. With her extensive experience in entertainment, and consumer products, Erika will lead LBPR’s diverse practice groups, aid in the expansion of Lucky Break’s footprint in the entertainment, tech, and gaming sectors, develop new strategic business opportunities, and enhance client outreach across multiple industries.
LBPR Principal and Founder Mike Stommel stated, “Erika’s remarkable track record leading top campaigns in entertainment, gaming, and consumer products aligns perfectly with our vision for Lucky Break PR’s future. We are confident that she will be instrumental in driving our continued growth and diversification.”
With over a decade of experience in PR strategy, Erika has spearheaded high-profile campaigns for globally recognized brands like Red Bull, Square Enix, TIDAL, Amazon, and Warner Bros. Her leadership at The Story Mob, where she served as Communications Director for North America, and at MikeWorldWide, where she spent six years managing projects across New York and Los Angeles, has solidified her reputation as a dynamic force in the PR space. Erika is recognized for her talent-driven initiatives and media relations expertise, securing billions of media impressions and cultivating deep, long-lasting relationships with top-tier media outlets, influencers, and creators.
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Erika will collaborate closely with the leadership team to shape innovative PR strategies that resonate with both media and consumers, ensuring the continued success of LBPR’s high-profile clients.
“I look forward to being part of Lucky Break and contributing to the agency’s continued growth,” said Satler. “The team’s commitment to groundbreaking storytelling and passion for creating impactful campaigns is inspiring. I’m excited to work with this talented group to create compelling, results-driven initiatives and elevate Lucky Break’s influence in the industry.”
Whether orchestrating PR strategies for award-winning films or shifting public perception of gaming culture brands, her approach is rooted in proactive planning, relationship-building, and a deep understanding of the media landscape. Known for creating authentic connections between brands and their audiences, Erika crafts campaigns that deliver tangible outcomes.
SOURCE: PRNewswire