fal, the infrastructure platform powering real-time, generative media across image, video, audio, and 3D, announced a $125 million Series C financing. The round includes new investments from Salesforce Ventures and Shopify Ventures, signaling accelerating demand for generative AI capabilities embedded in global commerce and enterprise platforms. The new capital brings fal’s total funding to $197 million.
“Salesforce Ventures and Shopify Ventures joining this round underscores how quickly real-time, personalized media is becoming core to how brands sell, engage, and build,” said Burkay Gur, co-founder and CEO of fal. “fal is the infrastructure making that shift possible—giving creative teams the tools to generate at the speed of imagination, without being limited by technical complexity or production bottlenecks.”
“From our first conversations with Burkay and Gorkem in early 2024 – when generative media was still emerging – their clear vision for the future stood out,” said Emily Zhao, Principal at Salesforce Ventures. “Their ability to anticipate what’s next and build for it is remarkable. We are excited to back this team and help bring the fal platform and infrastructure to the enterprise.”
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fal now supports more than 1 million developers and 100+ enterprise customers, including Quora, Canva, Perplexity, Shopify, Moonvalley, Foster + Partners and Play AI, among others, and serves billions of AI-generated assets each month. Demand continues to accelerate with revenue growing more than 50% in the last two months alone.
“We’re thrilled to partner with Burkay, Gorkem and the entire fal team as they pioneer the infrastructure backbone for creating generative media experiences,” said Jane Lee, Partner at Shopify Ventures. “Multimedia will be core to the future of digital experiences, and fal is building the foundation for this future. The team has turned a hard, technical challenge into a simple and delightful solution.”
Designed to meet the speed, scale, and cost demands of today’s generative AI media, fal’s proprietary, serverless engine allows customers to run any AI model-whether private, open-source, or commercial—through a single, easy integration. It supports everything from images to video to audio, all while ensuring high reliability, global performance, and zero DevOps overhead.
“We are only in the first inning of generative media, and fal is already powering the most innovative companies in the space,” said Arsham Memarzadeh, General Partner at Meritech. “fal has earned their trust by delivering access to all of the best models with unmatched reliability, performance, and cost.”
SOURCE: Businesswire