Most marketing still relies on passive consumption over active engagement. In a world where consumer attention is harder to earn than ever, brands are searching for new ways to turn one-way messages into engaging, two-way interactions. Flam is building the infrastructure to make that possible. The company has raised $14 million in Series A funding to scale its AI Infra – making it easy for marketers to turn any touchpoint into an interactive, app-less digital and 3D experience.
The round was led by RTP Global, with participation from Dovetail and other existing investors, bringing Flam’s total funding to $22 million.
To date, Flam has been transforming advertising by turning traditional ads into interactive MR experiences. A simple QR code Scan or a link will let users instantly immerse in an experience that can showcase a product, tell a story, or unlock a deeper layer of the brand – all without needing to download an app.
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Flam’s platform allowed brands to launch interactive content via QR codes or link on any touchpoint – Digital, Broadcast TV, Mass Media, Retail, OOH, packaging, even WhatsApp messages. One scan or a link click, and consumers are instantly immersed in an experience that can showcase a product, tell a story, or unlock a deeper layer of the brand – all without needing to download an app.
Starting this year, Flam has been accelerating R&D on its app-less GenAI infrastructure that enables brands to create, publish and measure high-fidelity MR, 3D & Digital experiences in <300 ms on any smartphone. The same infra already powers campaigns for Google, Samsung, Emirates and hundreds of global enterprises and agency powerhouses.
“Our mission is to turn every touch-point – Digital, Broadcast TV, Mass Media, Retail, Stadium Fan engagements -into an interactive digital experience,” said Shourya Agarwal, co-founder & CEO of Flam. “We are laser focused to ship the GenAI tools that brands and enterprises have been yearning for. Flam has galvanised marketers around the world now we’re taking it to the next level with a full stack enterprise suite of products across channels; to make them engaging, measurable, interactive.
SOURCE: GlobeNewswire