Focused Image, a leading branding, marketing, digital, and PR agency with over 40 years of experience, announced its acquisition of Blue Atlas Interactive, a recognized expert in web-based software strategy and hosting solutions. This marks Focused Image’s first-ever acquisition, underscoring the company’s commitment to expanding its digital marketing capabilities as part of its growth strategy.
“In an increasingly digital world, it’s essential to keep advancing your capabilities and scale. Just as our B2G and B2B clients are constantly innovating and improving to support their missions, so are we,” said Toby Eckhardt, CEO and Chief Creative Officer of Focused Image. “We’re excited to offer our clients an even more comprehensive suite of digital marketing services, enhanced by Blue Atlas, a trusted partner of ours for more than 15 years.”
The acquisition of Blue Atlas strengthens Focused Image’s innovative solutions, expanding its technical expertise in mobile app development, data dashboards, web application programming interfaces, web security, and website hosting.
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“We’ve been fortunate to collaborate with Focused Image on numerous client projects over the years, which is rare in our industry,” said LuAnne Bell, Owner of Blue Atlas and now Vice President, Web Services at Focused Image. “After all this time, my team and I are excited to join the Focused Image team – a natural progression for all of us.”
The transaction is effective February 1, 2025. As both companies are privately held, financial details of the transaction have not been disclosed.