Forrester announced the full conference agenda for CX Summit EMEA , taking place in London and digitally June 24-26, 2024. Today, customers expect personalized services that reflect their individual preferences and behaviors. With advances in AI, companies now have the opportunity to integrate generative AI (genAI) tools with human capabilities to create more intuitive and responsive customer experiences (CX) that drive loyalty and satisfaction. However, Europe’s socioeconomic and cultural differences, coupled with new AI regulations, present a challenge that requires a deep understanding of how to effectively integrate human and AI experiences while navigating the new and complex regulatory landscape.
With immersive experiences, keynote presentations, case studies and dedicated breakout sessions, CX Summit EMEA will deliver the latest research and frameworks to help CX, digital and B2C marketing leaders understand how AI will transform customer and business interactions in the future.
Notable sessions include:
- Solve The AI Customer’s Dilemma: To Be Or Not To Be. This keynote session provides an overview of the new AI rules and requirements and what companies need to do to build trust and succeed in an AI-driven future.
- How CX Teams Can Unlock The GenAI Promise . In this session, CX leaders will learn how to anticipate the changes genAI will bring to their teams.
- Key Steps To A Successful Talent Strategy In The Age Of AI. In this keynote, you’ll learn why talent acquisition is crumbling under the pressure of AI-powered candidates and what tools you need to succeed in a talent-starved world.
- Ignore The Hype And Focus On How You Get The Most Out Of (Gen)AI . In this session, you will learn how to avoid the most common pitfalls and anticipate the key actions needed to successfully deploy genAI.
- Sustainability Now, Not Later: AI Will Supercharge The Green Market Revolution . In this session, you will learn how to use AI to scale environmental sustainability use cases .
- Align CX, Digital, And Tech With Metrics That Matter . This session will discuss which CX metrics companies need to use to drive internal alignment.
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CX Summit EMEA will also honor the recipient of the Forrester 2024 Customer-Obsessed Enterprise Award – EMEA , which recognizes companies that drive business success by putting the customer at the center of their leadership strategy and operations. In addition, attendees can experience Forrester’s CX Certification course , participate in Forrester’s Women’s Leadership Program, and attend the GenAI Hackathon, an interactive networking session exploring the strengths and weaknesses of AI tools. Senior leaders can participate in an invitation-only program, the Executive Leadership Exchange, to deepen Forrester’s thought leadership presented at the conference and discuss best practices aligned with executive priorities.
“The integration of AI tools and human capabilities is the future of the customer experience. However, with new AI legislation on the horizon, Europe’s leading companies are navigating uncharted waters,” said Martin Gill, VP and Director of Research at Forrester. “CX Summit EMEA will help CX, marketing and digital leaders understand the impact of these new regulations on their business and how they can successfully integrate AI into their CX strategies to meet customers’ evolving needs – now and in the future.”
SOURCE: BusinessWire