Fractal, a global provider of enterprise AI solutions and services to Fortune 500® companies, announced that it has been named a ‘Leader’ among Customer Analytics Service Providers (CASPs) in the recent report: The Forrester Wave™: Customer Analytics Services, Q2 2025, published by the independent market research company, Forrester Research, Inc. (“Forrester”). The report quotes a reference client who said, “My team gets to see what great looks like,” highlighting Fractal’s deep data science expertise proficiency.
Forrester’s report underscores how rapidly evolving customer expectations are pushing businesses to deliver seamless, personalized experiences with faster response times and intuitive, user-centric design. In this context, the report evaluates providers on their ability to transform insights into tangible outcomes using decision intelligence, real-time feedback, and explainable AI to enable smarter, faster customer engagement.
“Fractal aims to guide clients through the agentic era with a neuroscience-based approach to customer insights, integrating engineering, design thinking, and advanced AI,” writes author Zeid Khater, Analyst at Forrester Research. He adds, “Partnering with AI leaders like OpenAI and NVIDIA, Fractal emphasizes generative AI (genAI) and LLMOps, showcasing advanced AI across sectors and use cases.”
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“Our ability to combine principles of neuroscience and AI helps us understand customers and their context. This is a key differentiator in driving actionable change. Forrester’s recognition of Fractal’s ability to craft the Next Best Customer Experience for clients reflects our ongoing drive for delivery and innovation,” said Ajoy Singh, Chief Artificial Intelligence Officer, Fractal.
SOURCE: PRNewswire