cmofirst
0
  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Archives

  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • August 2022
  • July 2022
  • March 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021

Categories

  • 2021: the Comeback year
  • b to b Market
  • CMO
  • Covid-19
  • Customer Experience
  • Featured Articles
  • Featured Interviews
  • Features
  • Guide
  • infographics
  • Leadership
  • Marketing
  • Marketing Trends
  • Martech
  • News
  • Quick Bytes
  • Resouce
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
cmofirst cmofirst
cmofirst cmofirst
cmofirst cmofirst
  • Home
  • News
    Weekly Roundup CMO
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From Snowflake, DoubleVerify, Opera, PR Newswire, ZetaDisplay and more!
    Opera brings built-in translation and animated cursors to Opera GX in latest update
    Opera brings built-in translation and animated cursors to Opera GX in latest update
    Syniverse Integrates with Ping Identity to Enhance Customer Experience
    Syniverse Integrates with Ping Identity to Enhance Customer Experience
    Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
    Assembly Launches ‘Assembly Control’ to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
    TalkTalk Joins Forces With NiCE To Deploy CXone Mpower In Mission To Revolutionize Customer Experience
    TalkTalk Joins Forces With NiCE To Deploy CXone Mpower In Mission To Revolutionize Customer Experience
    Previous Next
  • Featured Articles
    Content Marketing
    When Content Marketing Stops Working: Early Warning Signs of Saturation and What to Do
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
    Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    Previous Next
  • Quick Bytes
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
    Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
    WordPress VIP Launches Enterprise CMS, Where Content Meets Intelligence
    WordPress VIP Launches Enterprise CMS, Where Content Meets Intelligence
    Amsive and Profound Partners to Launch Answer Engine Optimization to Dominate AI Search
    Amsive and Profound Partners to Launch Answer Engine Optimization to Dominate AI Search
    Market Logic Unveils DeepSights Agents to Accelerate Innovation
    Market Logic Unveils DeepSights Agents to Accelerate Innovation
    Previous Next
  • Featured Interviews
    Metric-Focused Leadership
    Metric-Focused Leadership: The New Playbook for Marketing Visionaries
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
cmofirst cmofirst
  • Home
  • News
    Weekly Roundup CMO
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From Snowflake, DoubleVerify, Opera, PR Newswire, ZetaDisplay and more!
    Opera brings built-in translation and animated cursors to Opera GX in latest update
    Opera brings built-in translation and animated cursors to Opera GX in latest update
    Syniverse Integrates with Ping Identity to Enhance Customer Experience
    Syniverse Integrates with Ping Identity to Enhance Customer Experience
    Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
    Assembly Launches ‘Assembly Control’ to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
    TalkTalk Joins Forces With NiCE To Deploy CXone Mpower In Mission To Revolutionize Customer Experience
    TalkTalk Joins Forces With NiCE To Deploy CXone Mpower In Mission To Revolutionize Customer Experience
    Previous Next
  • Featured Articles
    Content Marketing
    When Content Marketing Stops Working: Early Warning Signs of Saturation and What to Do
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    B2B Ignite 2025: Where Future-Ready B2B Marketing Takes Center Stage
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    BtoB Summit 2025: Redefining the Future of B2B Marketing in the Age of AI and Experience
    Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
    Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    Previous Next
  • Quick Bytes
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Telnyx Debuts RCS Business Messaging for Branded Customer Engagement
    Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
    Alliant Bolsters People-Based Marketing with AnalyticsIQ Acquisition
    WordPress VIP Launches Enterprise CMS, Where Content Meets Intelligence
    WordPress VIP Launches Enterprise CMS, Where Content Meets Intelligence
    Amsive and Profound Partners to Launch Answer Engine Optimization to Dominate AI Search
    Amsive and Profound Partners to Launch Answer Engine Optimization to Dominate AI Search
    Market Logic Unveils DeepSights Agents to Accelerate Innovation
    Market Logic Unveils DeepSights Agents to Accelerate Innovation
    Previous Next
  • Featured Interviews
    Metric-Focused Leadership
    Metric-Focused Leadership: The New Playbook for Marketing Visionaries
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
cmofirst > Blog > Marketing > Full Circle Insights Launches Account-Based Marketing Performance Tracking Solution
MarketingNews

Full Circle Insights Launches Account-Based Marketing Performance Tracking Solution

Posted by By CMOFirst Bureau 2 Min Read
Full-Circle-Insights
Share on
READ NEXT
HubSpot
Four years a Leader: HubSpot named a Leader in the Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Full Circle Insights announced the launch of ABM Performance, an account-based marketing tracking solution native to Salesforce. The launch of ABM Performance will align sales and marketing teams to enhance ABM strategies.

ABM Performance provides a holistic view of person-level and account-level data in Salesforce by integrating with ABM intent tools. This feature will make it easier for marketing and sales teams to make data-driven decisions on high-value accounts that drive growth.

“For too long, marketers have struggled with the critical role of sales adoption in ABM success. Full Circle ABM Performance will align sales and marketing teams and empower them with a shared framework rooted in the Forrester Revenue Waterfall,” said Jacek Materna, CEO of Full Circle Insights. “This alignment ensures every account’s journey is visible, actionable, and drives results,”

Also Read: Box Delivers Intelligent Content Management to the Enterprise with New Enterprise Advanced Plan

Built around the Forrester Revenue Waterfall™ methodology, ABM Performance aims to provide clear, actionable insights for ABM strategies so teams can identify and address gaps, accelerate pipeline velocity, and create a seamless buyer journey.

Uniquely, Full Circle Insights tracks, stores and leverages historical data natively in Salesforce. This means B2B marketers can compare ABM funnel metrics from one period of time to another to optimize marketing spend. Full Circle ABM Performance users will be able to take advantage of integrated intent data from providers such as Bombora, Demandbase, and 6sense to accurately track campaign attribution and account activation from target account selection to closed/won deals.

“ABM isn’t just about targeting the right accounts. Success demands that sales teams are fully engaged and equipped with data they can act on,” stated Materna. “ABM Performance ensures that marketers and sales professionals work hand-in-hand to close deals faster and smarter”.

SOURCE: EINPresswire 

Tags: ABM ABM Performance account tracking solution Full Circle Insights sales performance management
Share on
Share on Facebook Share on Twitter Share on Pinterest Share on Email
CMOFirst Bureau January 16, 2025
Previous Article Tecnotree Tecnotree Recognized in the 2024 Gartner® Hype Cycle™ for Customer Experience and Monetization in the Communications Industry
Next Article Paradise Seasoned Media & MarTech Trailblazer Cristina Howard joins Paradise as Vice President, Media & Marketing

Leave a Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Enjoy

Weekly Roundup CMO
MarketingNews

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Snowflake, DoubleVerify, Opera, PR Newswire, ZetaDisplay and more!

4 Min Read
Opera brings built-in translation and animated cursors to Opera GX in latest update
MarketingNews

Opera brings built-in translation and animated cursors to Opera GX in latest update

2 Min Read
Syniverse Integrates with Ping Identity to Enhance Customer Experience
MarketingNews

Syniverse Integrates with Ping Identity to Enhance Customer Experience

3 Min Read
Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media
MarketingNews

Assembly Launches ‘Assembly Control’ to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media

2 Min Read

CMOFirst is a digital platform that facilitates talks about marketing technology and the digital transformation of the marketing function.

Latest Posts

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Snowflake, DoubleVerify, Opera, PR Newswire, ZetaDisplay and more!

Opera brings built-in translation and animated cursors to Opera GX in latest update

Syniverse Integrates with Ping Identity to Enhance Customer Experience

Assembly Launches ‘Assembly Control’ to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media

Quick Links

  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Contact Our Editorial Team

Looking for an editorial service one click away?

Connect Now

Membership

Join

©2025 CMOFirst - a brand owned and operated by WM America | All rights reserved | Privacy Policy| GDPR | Privacy Notice

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.AcceptDeclinePrivacy Notice