Future Today, a pioneer in delivering cutting-edge CTV ad-supported solutions, has announced its integration of Anoki ContextIQ, bringing scene-level contextual targeting to its Connected TV (CTV) footprint in collaboration with Magnite. This marks a leap forward in how CTV ads are delivered—placing them adjacent to specific, relevant scenes, and in some examples directly within shows.
“Integrating ContextIQ is a game-changer for how we deliver advertising across our platform,” said Vikrant Mathur, Co-Founder of Future Today. “Now, brands can align their messages not just with a show or genre, but with the precise emotional and thematic context of a scene. That means ads become more relevant and resonant, delivered at the right moment, in the right mindset. It elevates the viewer experience, improves performance for advertisers, and unlocks new, premium inventory across our CTV ecosystem.”
This integration addresses critical challenges in CTV advertising by analyzing visual elements, dialogue, and context within scenes to identify optimal advertising moments—without relying on personal user data. For example, when a cooking scene appears in a show, food brands can automatically have their ads shown in the following break, creating a natural connection between content and commercial. Along with contextually relevant ad breaks, the partnership further advances what’s possible in CTV advertising, introducing publisher ad-friendly formats that maintain the integrity of the viewer experience, such as in-scene overlays, squeeze-backs, and more innovation to come.
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The collaboration delivers four key benefits:
- Higher viewer engagement through contextually matched ads
- Guaranteed brand-suitable placements with scene-level control
- Improved ad creative performance across brand awareness and conversion KPIs
- Maximized inventory value through scene-level alignment that goes beyond genre-based buys that limit reach in premium theatrical and TV content
Anoki powered campaigns are successfully running now across Future Today flagship services; Fawesome, iFood.tv and HappyKids, where ContextIQ is elevating advertiser value in CTV. With this scene-level precision, Future Today can increase inventory yield and performance by delivering more engaging, better-aligned ads—without the need for personal targeting. It’s a win-win for brands, content owners, and audiences alike.
“Our mission with ContextIQ is to empower smarter ad decisions using deep content intelligence,” said Raghu Kodige, Co-Founder and CEO of Anoki. “By understanding each scene, we ensure ads appear in the right place at the right time—maximizing impact while upholding brand safety and privacy.”
SOURCE: Businesswire