Genpact, a global professional services firm focused on delivering outcomes that transform businesses, announced the following appointments to its executive team:
- Caitlin Blewett — appointed Chief Marketing Officer with the responsibility for overseeing all aspects of the company’s marketing function, including reinforcing and growing Genpact’s brand, reputation, and awareness with cutting-edge marketing strategies to support the company’s business goals. Blewett, with over 20 years of global B2B and B2C marketing experience, previously led Deloitte’s Marketing Strategy Center of Excellence and its Digital Marketing and Marketing Communications divisions. Her expertise spans brand building, revenue growth, and organizational change across Financial Services, Life Sciences, Technology, and Consumer Packaged Goods. She has held leadership roles at WPP and Publicis Groupe, leading award-winning, cross-disciplinary teams. Blewett holds a bachelor’s degree in journalism, advertising, and communications from Indiana University.
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“Both Krista and Caitlin bring exceptional expertise and industry acumen to help propel Genpact into the future, and each will play an important role in shaping key strategic initiatives across our finance and marketing functions,” said BK Kalra, CEO-Designate, Genpact.”We are on the cusp of what is going to be one of the biggest inflection points in our industry, where an AI-driven world of work will be the path forward, and we have assembled a deep and talented team aligned to this strategy.”
SOURCE: PRNewsWire