Google has announced the integration of Netflix’s advertising inventory into its Display & Video 360 (DV360) platform.
Advertisers can now access Netflix’s advertising inventory directly through private marketplaces within DV360. This integration allows for more streamlined ad placements and enhanced targeting capabilities.
Additionally, programmatic guaranteed options are expected to become available by November 2024, further expanding advertising possibilities.
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The integration enables advertisers to establish private 1:1 marketplace deals directly with Netflix through DV360. It enhances the flexibility and precision of ad buys, catering to diverse marketing strategies and budgets.
SOURCE: Afaqs