GRIN, the world’s leading creator management platform, has introduced Social Listening and Affiliate Hub two innovative tools designed to help brands track conversations, discover creators, and scale revenue more efficiently. These solutions eliminate manual tracking and fragmented platforms, providing a seamless, data-driven approach to influencer marketing.
As brands seek a unified system for influencer marketing, existing tools often lack comprehensive features, forcing businesses to juggle multiple platforms for social listening, influencer discovery, and affiliate management. This results in data silos, increased costs, and inefficiencies. With Social Listening and Affiliate Hub, brands gain a complete, end-to-end view of how influencer and affiliate marketing contribute to business growth—empowering them with greater control over every stage of the marketing funnel within GRIN’s Creator Management platform.
Key Features of Social Listening
Social Listening offers brands real-time visibility into online conversations, enabling them to monitor brand mentions, discover potential creator partnerships, and measure organic impact—all within a single platform.
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With Social Listening, brands can:
- Monitor Instagram brand mentions, hashtags, and competitor activity in real-time
- Filter content by follower count, hashtags, and mentions for deeper insights
- Identify and engage with creators who already support their brand
- Analyze trends over time to measure awareness and engagement growth
Key Features of Affiliate Hub
Affiliate Hub streamlines affiliate program management, offering enhanced performance tracking, in-depth reporting, and scalable workflows to maximize revenue.
With Affiliate Hub, brands can:
- Manage affiliates separately from influencer partnerships in a dedicated space
- Gain real-time insights into revenue impact and performance trends
- Identify top-performing affiliates and optimize for higher conversions
- Scale affiliate programs efficiently with intuitive workflows and reporting
“GRIN is making influencer marketing more powerful than ever with Social Listening and Affiliate Hub, giving brands real-time insights, better control and scalable growth—all in one place,” said Ryan Debenham, CEO of GRIN. “The addition of Social Listening and Affiliate Hub not only makes influencer marketing more strategic and seamless for brands, they also strengthen our ability to deliver insights that eliminate guesswork and expand beyond campaign-based partnerships to include organic brand conversations and affiliate-driven revenue. These tools reinforce GRIN’s position as the most complete creator management platform in the market.”