Grip, the leading visual content configuration engine, announced a strategic partnership with Bria, an enterprise-grade visual generative AI platform built exclusively on licensed data. The collaboration integrates Bria’s advanced AI models into Grip’s rule-based content generation engine, creating a powerful solution that enhances brand scalability while ensuring compliance, consistency, and creative control.
Built with NVIDIA Omniverse, artificial intelligence, and accelerated computing at its core, this partnership empowers global brands to scale their content production confidently—without compromising on brand standards or legal integrity.
Addressing the Challenges of Responsible AI Content
As generative AI adoption accelerates, brands are under mounting pressure to ensure their content outputs are responsibly sourced, legally sound, and aligned with campaign goals. Unreliable AI models pose real risks—ranging from intellectual property violations to misaligned brand visuals.
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Grip’s integration of Bria’s models offers a reliable, enterprise-ready solution to this problem. With a focus on transparency and compliance, the partnership serves high-profile customers such as Diageo and Beiersdorf, supporting their content production at scale with confidence and control.
“One of the main concerns we hear from clients about Generative AI is where the source data comes from,” said Frans Vriesendorp, CEO of Grip. “Bria‘s model is a good first step in tackling that. When considering partners to enhance our offering, we prioritize ensuring clients feel secure, regardless of what comes next. Grip is clear about the standards we set, and Bria’s model ticked the right boxes across several client use cases.”
Enterprise-Ready Visual AI, Built for Scale and Safety
Bria’s generative AI is trained solely on licensed datasets, offering full transparency and built-in safeguards to reduce risks associated with generative content. Its patented attribution engine connects each generated asset to its original data source, enabling programmatic compensation to data owners—a pioneering, Spotify-style commercial model that ensures ethical use and mitigates legal exposure.
Grip customers now gain access to an AI infrastructure that aligns with the demands of enterprise marketing: rapid content creation at scale, legal compliance, and consistent brand delivery.
“For AI innovation to flourish, compliance and scalability are key,” said Dr. Yair Adato, CEO and Founder of Bria. “We are committed to providing solutions that enable enterprises to leverage visual generative AI while respecting content ownership. By combining Grip’s rule-based content automation with Bria’s AI models, we’re illustrating how generative AI can be applied responsibly while allowing brands to react quickly to market demands.”
“To build a sustainable digital content creation industry, it’s essential to incentivize creators while delivering at scale,” said Jamie Allan, Director, AdTech & Digital Marketing Industries, NVIDIA. “By combining Omniverse with responsible visual generative AI, Grip is enabling brands to scale content creation while respecting intellectual property and creative ownership.”