Guideline, the industry leader in media planning technology and advertising data announced an evolution of its Guideline Planning Suite—introducing a powerful set of data features designed to eliminate planning inefficiencies, unify systems, elevate workflow collaboration, and improve campaign reporting.
The Guideline Planning Suite—comprising MediaTools and Lumina—has long offered advertisers and agencies a centralized environment to develop, authorize, execute, and analyze media plans. With this upgrade, Guideline takes a critical step forward—connecting people, software, and data in motion across the planning lifecycle to power smarter planning and optimization.
Also Read: Diginex Limited Signs MOU to Acquire Resulticks for US$2bn, transforming AI and Data Management Capabilities
“Many leading agencies and advertisers already rely on Guideline’s Planning tools, moving beyond disconnected systems and spreadsheets to power their media spend—but this technology improvement significantly raises the bar on what’s possible when it comes to data in action across the entire campaign lifecycle,” said Vince Mifsud, CEO of Guideline. “Today’s news is both a direct response to customer needs and a continued commitment to innovation and efficiency across an increasingly complex media landscape.”
SOURCE: PRNewswire