Guideline, a leading provider of advertising data and media planning technology, announced the launch of its Digital Ad Data Innovation Suite, a major expansion of its digital intelligence capabilities across both Ad Spend and Pricing datasets.
Over the past several years, digital media has undergone rapid innovation. Ad placements are no longer uniform but highly atomized by unit type, diversified targeting layers, and delivery path. Yet, while innovation surged, transparency and intelligence solutions have lagged behind until now.
“The new suite offers market-first visibility into the increasingly atomized world of digital advertising providing granular pricing and volume signals by ad unit length, publisher-specific ad products, ad skippability and both demographic and advanced audience targeting layers, giving buyers, sellers, and platforms the clarity they need to navigate an innovation-heavy and fast-fragmenting digital advertising market,” said Tim Peters, Chief Marketing Officer at Guideline.
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The Ad Innovation Suite empowers both buyers and sellers with greater precision and specificity. On the sell side, media owners gain benchmarking visibility into placement elements and targeting components to optimize pricing, packaging, inventory management and ad sales strategy. On the buy side, agencies and brands can evaluate where premium pricing aligns to real performance across formats, innovation units, and targeting layers enabling more informed investment, negotiation, and yield modeling decisions.
“This new innovation addresses the needs of our advertiser and publisher customers alike who are seeking granular digital data that reflects how they transact,” said Vincent Mifsud, CEO of Guideline. “This new release brings structure, pricing, volume sizing, and clarity to that digital advertising, powered by real transactional data.”
SOURCE: PRNewswire