The global leader in micro-feedback, HappyOrNot has launched new AI-powered open feedback capabilities in order to help business better understand their customer feedback, in the age of big data. The new features, Spotlight & categories powered by HappyOrNot AI, allows businesses to instantly summarize and categorize customer feedback, transforming large volumes of unstructured data into clear, actionable insights.
HappyOrNot’s ubiquitous and instantly recognizable smiley-faced feedback technology is trusted by businesses in retail, healthcare and airports worldwide. The introduction of AI-driven data sifting will enable companies to better understand their customer feedback data, and effectively implement changes and action strategies in real-time, improving service quality and customer experience in the process.
Also Read: The Evolving Role of a CMO around Martech and Innovation
As businesses struggle to extract meaningful insights from huge amounts of open-ended feedback, often missing critical trends, HappyOrNot’s AI-powered solution address this challenge via these two separate features:
Spotlight: Designed to automatically summarize the most relevant insights from customer comments, identifying key strengths and improvement areas.
Categories: Designed to organize feedback into structured themes – including operational challenges, staff performance and inappropriate content filters such as spam and profanity.
Tracey Coetzee, Global Food Manager at ISS comments: “With HappyOrNot’s AI-enhanced open feedback, we instantly see what’s working and what’s not across our food departments globally. The easy-to-read, categorized summaries of our customers’ comments make our decisions on menus and service improvements quicker and easier, and give us valuable input for client meetings and staff recognition.“
SOURCE: HappyOrNot