Bridgeline Digital, Inc., a pioneer in AI-driven marketing technology, has unveiled Unified Search as part of its Hermes release for the HawkSearch platform. This groundbreaking feature seamlessly integrates AI-powered Concept Search, Image Search, and Keyword Search, enabling businesses to deliver hyper-relevant, content-rich results that enhance product discovery and transform customer experiences.
The Hermes release introduces several cutting-edge features, including:
- Unified Search: A fusion of Concept, Image, and Keyword Search to provide accurate and context-driven results, revolutionizing product discovery.
- New Preview Interface: A customizable interface offering real-time previews of merchandising rules alongside advanced features like Visual Search and Concept Search powered by Hawk AI.
- Keyword Performance Notifications: Automated alerts to monitor and optimize trending keywords for improved search outcomes.
- Enhanced Measurement and Conversion Capabilities: Greater scalability and flexibility in normalizing search terms and product data, resulting in superior accuracy and performance.
With Unified Search, a B2B buyer in the industrial tools sector can perform searches such as “torque wrenches for high-pressure systems,” provide a visual description, or input conceptual needs. The system intelligently combines these inputs to deliver precise matches or the closest alternatives, simplifying the buyer’s journey and driving higher conversion rates for eCommerce businesses.
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“Unified Search exemplifies the innovation businesses rely on to elevate their digital strategies,” stated John Murcott, EVP of Product & Strategy at Bridgeline. “By integrating AI-powered tools with precise search functionality, the Hermes release delivers unmatched performance, efficiency, and customer satisfaction, helping businesses exceed expectations.”