In the fight for audience attention, video wins – but producing it remains out of reach for most companies. Hedra, the AI video generation platform behind over 10 million lifelike videos, has raised $32 million to bring AI-powered video creation to enterprise marketers.
The series A funding round was led by Andreessen Horowitz’s Infrastructure fund (a16z Infra), with participation from existing investors, including a16z speedrun, Abstract, and Index Ventures. This round brings the company’s total funding to $44 million since its last announced fundraise in 2024.
Video production is mired in lengthy timelines and production costs that can spike up to thousands of dollars per minute. While over 2.5 million users have already generated millions of videos with Hedra, the company is now bringing this creative superpower to enterprise marketers (and beyond) who need to produce character-driven video content at scale. Whether it’s a seasonal campaign or a response to a real-time cultural moment, Hedra allows teams to create high-quality content fast featuring lifelike digital characters – so they can meet their audience where they are, when it matters most.
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Hedra’s origin is deeply personal for founder and CEO Michael Lingelbach. Before pursuing a PhD at Stanford, he spent years on stage as a theatre actor. That experience shaped his belief that characters are the heart of every story, and that believable digital characters would unlock the next era of storytelling. “We’re building the next generation of storytelling technology to empower content creators and enterprise marketers to tell narratives at scale on their own. Getting over the uncanny valley of compelling performance is the hardest frontier in video, and with our Character-3 foundation model, we’re devoted to crossing it,” said Michael Lingelbach, Founder and CEO of Hedra.
SOURCE: GlobeNewswire