HeyGen, a leading AI-powered video creation platform for businesses, has announced an expanded partnership with HubSpot, aimed at transforming how marketing and sales teams deliver personalized video content at scale. This enhanced integration enables users to automatically generate AI-driven personalized videos directly within HubSpot workflows streamlining video production and amplifying campaign effectiveness.
Once generated, these videos are automatically stored in custom fields in HubSpot, making them instantly available for targeted email marketing, sales sequences, and other personalized outreach efforts.
As video continues to dominate as the preferred content format for customer engagement, businesses are under pressure to produce compelling visuals quickly and efficiently. Traditional video production often demands significant time, budget, and resources—barriers that can hinder real-time engagement. By combining HeyGen’s AI video generation with HubSpot’s powerful automation tools, teams can now convert static marketing assets into studio-quality videos on demand—no filming, editing, or production experience needed.
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“Visual storytelling is the best way to connect with audiences today, which is why HeyGen is focused on making high-quality video production more accessible to everyone,” said Joshua Xu, Co-Founder and CEO of HeyGen. “By partnering with HubSpot, companies can easily scale up personalized videos and put video at the center of every campaign.”
The integration also introduces a new custom workflow action that automates the creation and delivery of AI-generated personalized videos. Whether used for one-to-one communications or large-scale outreach, this functionality enhances engagement and simplifies the process of reaching prospects and customers with impactful, tailored content.