iHeartMedia, the #1 audio company in America by reach, and Whalar Group, the leading global Creator Company on a mission to liberate creative voices , announced a unique partnership that will provide creators and marketers additional opportunities to reach their audiences across iHeart’s industry-leading broadcast, podcast, digital, live events and social platforms. The two companies will collaborate to provide advertisers and marketers innovative ways to strategically pair content creators with their brands and deliver scale by leveraging iHeart’s multiple platforms with its trusted talent on both the national and local levels.
Nine out of 10 Americans listen to iHeart broadcast radio every month, and iHeart is the #1 podcast publisher in America as measured by Podtrac. Through this new partnership, iHeart and Whalar Group will collaborate to identify and support creators who want to expand their reach beyond social, giving them a pathway to develop and distribute content across iHeart’s audio platforms. Additionally, iHeart’s broadcast radio and podcast influencers will be able to draw on Whalar Group’s creative services, industry-leading technology, creator community, and social insights to help shape content in real time.
“Demand continues to grow for meaningful partnerships between creators and marketers. As brands work to maximize the trusted relationships and connections that personalities have built with their audio and social followers, our partnership with Whalar will provide another opportunity for advertisers to reach our listeners with the right messages,” said Greg Ashlock, President of the iHeart Influencer Network. “We are excited to work with Whalar Group to leverage their social expertise and technology across our industry-leading spectrum of audio platforms to benefit both creators and advertisers.”
“Audio storytelling is a powerful medium that’s been a high growth area of the Creator Economy already given how it resonates deeply with creators and their teams, offering a unique avenue for expression and connection with their communities,” said Whalar Group Co-CEO & Co-Founder Neil Waller. “With iHeart’s unparalleled reach across multiple audio platforms, we’re poised to elevate storytelling and further integrate it into the fabric of the Creator Economy, amplifying the impact and opportunities available to all creators.”
SOURCE: BusinessWire