ImageKit, a unified image and video API platform with integrated digital asset management (DAM), announced a groundbreaking expansion of its AI-powered image editing capabilities, equipping businesses to streamline repetitive design tasks, reduce production costs, and speed up product time-to-market. Powered by simple URL-based transformation parameters, these enhancements bring scalable automation, intuitive workflows for developers and designers, and real-time delivery of brand-consistent visuals.
“AI is redefining what’s possible in creative production,” said Manu Chaudhary, co-founder & CTO, ImageKit. “With our latest AI image editing features, we’re empowering teams to go from concept to production-ready visuals in seconds without the need for reshoots, manual editing, or complex tools. This is about creative freedom at scale, where performance, brand consistency, and speed no longer compete with one another; they converge.”
A standout feature in this release is AI generative fill, which intelligently extends any image to a new width or height by painting missing pixels contextually, with the added flexibility to control what gets filled. Whether transforming a vertical product shot into a panoramic hero banner or adapting visuals for multiple screen sizes, generative fill replaces traditional reshoots and redesigns with intelligent automation, cutting both time and costs.
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AI background change makes it possible to instantly replace an image’s background. ImageKit’s AI composes different scenes behind the subject with photo-realistic precision. This removes production bottlenecks tied to manual editing and repeated shoots, helping creative teams to generate diverse photography variations from a single source image. Businesses can swiftly respond to evolving seasonal, regional, or thematic demands, streamlining production, accelerating localization, and delivering cohesive brand experiences at scale.
ImageKit also introduces AI background removal with realistic shadow generation, using advanced AI models to isolate subjects and apply natural drop shadows. This ensures studio-quality output for product catalogs, marketplace listings, and advertising creatives, without manual retouching. Companies can now deliver consistent, polished visuals across entire product lines with a fraction of the traditional effort and cost.
SOURCE: Businesswire