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cmofirst > Blog > Marketing > Impact XM Acquires Shelton Fleming, Expanding Global Support and Enhancing Immersive Experience Capabilities
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Impact XM Acquires Shelton Fleming, Expanding Global Support and Enhancing Immersive Experience Capabilities

Posted by By CMOFirst Bureau 2 Min Read
Impact XM Acquires Shelton Fleming, Expanding Global Support and Enhancing Immersive Experience Capabilities
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Impact XM, a leading global experiential marketing agency, announced the acquisition of Shelton Fleming, a London-based agency specializing in immersive storytelling, digital engagement, and strategic global program delivery.

The acquisition marks a strategic expansion of Impact XM’s global footprint, deepening its presence in the UK and EU while enhancing its ability to deliver seamless, tech-enabled brand experiences across regions. By integrating Shelton Fleming’s award-winning creative and interactive capabilities with Impact XM’s robust network of offices and full-service production facilities across the United States and Canada, the combined team is strengthening its offering for clients seeking smarter, more connected, end-to-end global event solutions.

“This acquisition is a key step in building a truly global platform for immersive, high-impact brand experiences,” said Jared Pollacco, CEO of Impact XM. “With the addition of Shelton Fleming, we’re enhancing our ability to support clients with 24/7 global service, consistent execution across markets, and deeper integration of strategy, creative, and technology.”

Also Read: MNET Joins the 8×8 Technology Partner to Secure CX for Financial Services

Shelton Fleming brings expanded capabilities in brand strategy, digital content, motion graphics, interactive tools, and XR activations – all of which complement Impact XM’s robust suite of services for many of the world’s most respected brands. Together, the combined team will offer clients faster timelines, streamlined coordination, and greater creative innovation.

Operating from key hubs in Chicago, Denver, Las Vegas, Princeton, Toronto, and London and a growing network of remote team members across the globe – Impact XM offers clients a globally connected, regionally informed, and strategically driven partner for experiential marketing at every scale.

SOURCE: PRNewswire

Tags: CMOFirst digital engagement experiential marketing Immersive Experience Impact XM news People based marketing Shelton Fleming
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CMOFirst Bureau August 20, 2025
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