Improvado announced a major update to its AI Agent, the AI interface of its end-to-end marketing data platform. While the platform unifies, transforms, and models marketing data across channels to make organizations AI-ready, the AI Agent leverages that foundation to turn unified data into insights, visualizations, and actions via natural language.
With its latest update, the AI Agent brings deeper reasoning and more business-aware recommendations, helping teams cut hours of manual analysis, repetitive reporting, and dashboard building.
Marketing teams are already using the Improvado AI Agent for cross-channel reporting, campaign performance breakdowns, and ad hoc Q&A. It has also grown to deliver more complex workflows, such as building dashboards on the fly, pulling live API data, and preparing scheduled reports-from daily and weekly updates to QBRs-tasks that previously required significant analyst time.
Also Read: Alchemer acquires Chatmeter to unify customer feedback intelligence
“I’ve been using the Improvado AI Agent for a while now, and it’s such a powerful tool that is constantly evolving. It provides quick descriptive analysis and visuals that have made discovering insights an efficient process-an essential benefit when managing a large number of multi-channel campaigns with a busy schedule,” said Grace Luan, Marketing Data Analyst at True North Custom.
“The value starts with a clean, unified dataset,” said Roman Vinogradov, VP of Product at Improavado. “With that foundation, the Improvado AI Agent gives teams reliable, business-relevant answers to their questions. It makes marketing data accessible to everyone, and turns it into a tool people actually want to use.”
SOURCE: Newswire