IndiCue announced the launch of its comprehensive CTV Engagement Platform, designed to give publishers complete control over their connected television stack. The platform combines cutting-edge server-side ad insertion (SSAI) technology with advanced monetization solutions and independent ad serving capabilities.
The company also announced a strategic partnership with Cineverse to power their innovative C360 audience platform, demonstrating how IndiCue’s technology enables next-generation streaming experiences.
Transforming Publisher Control
IndiCue’s platform addresses the critical challenge facing today’s streaming media landscape: balancing exceptional viewer experiences with optimal monetization. The company’s Smart CTV SSAI technology uses advanced manifest manipulation to tailor ad experiences to individual viewing patterns, generating more revenue for media owners while delivering better user experiences for viewers and more effective targeting for advertisers.
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“Publishers deserve to take control of their entire stack,” said Nick Frazee, CEO at IndiCue. “Our platform provides the transparency, control, and advanced technology publishers need to thrive in today’s competitive streaming environment across three key product areas.”
C360 is a next-generation premium programmatic advertising network reaching the world’s most dedicated fandoms and beyond. It leverages Cineverse‘s content assets and their Matchpoint end-to-end streaming solution to enable unparalleled contextual alignment between viewers and buyers.
With C360, buyer budgets are only spent on the right viewers for their brand. The platform delivers ads exclusively to users within the demographic and psychographic target markets as defined by high-integrity first-party data signals. The environment also provides robust protection against Invalid Traffic for maximum media spend effectiveness.
SOURCE: Businesswire