Infillion, a full-service media platform that helps advertisers elevate their media plans with cookieless data, advanced formats and guaranteed attention, announced the appointment of Brett Sanderson as Vice President of Product Marketing. Reporting to Chief Growth and Marketing Officer Laurel Rossi, Sanderson will develop and execute Infillion’s go-to-market strategy, focusing on bringing its differentiated media solutions to market.
As VP of Product Marketing, Sanderson will lead product marketing efforts including sales enablement, sales strategy, performance marketing, marketing operations and sales development, ensuring Infillion’s product offerings align with market needs and drive growth. He will also be responsible for strengthening strategic positioning to showcase how Infillion’s unified platform and media solutions enable brands and agencies to achieve their goals in driving full-funnel business outcomes.
“Brett’s expertise spans adtech, CTV, and digital advertising, with a unique blend of creative and brand experience that sets him apart,” said Laurel Rossi, Chief Growth and Marketing Officer of Infillion. “His strategic vision and client-first approach perfectly align with Infillion’s mission to deliver cutting-edge, high-performing solutions that empower advertisers to create more meaningful and impactful consumer connections.”
Also Read: Discussing a CMOs Post-pandemic Marketing Handbook
With over a decade of experience in adtech, Sanderson brings deep expertise in product marketing, go-to-market strategy, and data-driven advertising solutions to Infillion’s expanding team. He has held leadership roles at MiQ and Cadent, where he helped develop and position solutions across programmatic, connected TV and audience measurement. Throughout his career, he has worked closely with brands and agencies to translate complex technologies into actionable strategies that drive performance and business growth.
“Infillion is redefining consumer-first advertising in an era of overwhelming choice,” said Sanderson. “As brands and agencies navigate a crowded media landscape, Infillion stands out by prioritizing engagement over interruption. Its proprietary technology, deep insights and omnichannel solutions ensure brands reach consumers in the right context-where attention is highest. I’m excited to join a team that’s bridging the gap between innovation and real business impact.”
SOURCE: Accesswire