Global communications platform Infobip has become the first to enable Rich Communication Services (RCS) messaging across the top four U.S. telecom carriers, revolutionizing the way businesses interact with customers on mobile. With this milestone, brands leveraging these major networks can now deliver interactive, media-rich messaging experiences that go far beyond traditional SMS.
As RCS adoption surges across the mobile ecosystem, U.S. wireless carriers have aligned to support this next-generation messaging channel. Operating over mobile data or Wi-Fi, RCS empowers businesses with advanced features such as high-resolution images and video, real-time updates, enhanced group messaging, and interactive customer actions like booking appointments—ushering in a new era of mobile-first customer engagement.
These capabilities are a game-changer for marketers seeking to strengthen their omnichannel strategies. Through Infobip’s direct RCS integration across the major U.S. carriers, businesses now have the tools to create immersive, branded customer journeys through two-way, personalized conversations that build trust and drive conversions.
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“RCS offers marketers a whole new way for brands to communicate with consumers through mobile,” said Jamie Elden, CRO, Listrak. “We were thrilled to collaborate with Infobip and Dooney & Bourke to become the first marketing platform provider to launch an RCS marketing campaign in the United States. Together, we were able to demonstrate how the elevated creative experience that consumers expect from luxury fashion and beauty brands can be translated into mobile messaging, as well as the results that it delivers.”
As part of its groundbreaking initiative, Infobip partnered with Listrak, the leading cross-channel marketing platform for the retail industry, and Dooney & Bourke, an iconic American brand known for fine leather goods, to debut the first-ever RCS marketing campaign in the U.S. Titled “12 Days of Dooney,” the holiday campaign engaged subscribers with interactive messages highlighting special promotions. The results were striking—RCS generated more than double the revenue per message compared to traditional SMS and MMS campaigns.
“As evident by our most recent Messaging Trend Report, which found a 500% increase in RCS usage year-on-year, both telecoms and businesses are seeking out better ways to leverage this evolutionary messaging channel,” said Ivan Ostojic, Chief Business Officer at Infobip. “Now that Infobip’s RCS Business Messaging is available across the biggest telco providers in the U.S., leading brands can effectively engage and communicate with targeted customers throughout the world’s largest economy.”