Following an extraordinary year of growth for Fluent’s influencer network Infuse, the brand is proudly announcing a strategic partnership with influencer agency THIS Group Inc. This partnership underscores Infuse’s commitment to fostering influencer talent and maximizing their potential in the dynamic landscape of influencer marketing.
As a Fluent brand, Infuse opens up numerous integrated marketing opportunities for influencers through Fluent’s fifteen-year track record as a performance marketing leader. Fluent’s infrastructure uniquely connects world-class brands with diverse creators and influencers quickly and efficiently. Unlike legacy agency models, we offer a brand-safe, compliant environment in our performance marketplace, ensuring a guaranteed return on ad spend.
THIS Group has spearheaded the careers of talented individuals with millions of followers and multimillion-dollar earnings. Their track record includes orchestrating successful influencer campaigns and activations alongside renowned companies such as EA Originals, Samsung, Uber, and more.
Also Read: Reltio Customer 360 Data Product Pioneers New Era of AI-powered Data Unification
A highlight of this collaboration is the launch of the “Cater 2 the Creator” podcast, a joint venture between Infuse and THIS Group. This weekly podcast series, debuting in April 2024, will showcase influencers and creators, offering insights into their journeys and strategies for success. Recorded at Fluent’s New York office podcast studio, the series promises to be a hub of inspiration and an outlet for aspiring influencers.
THIS Group will also act as Partners of Culture and Content for Infuse to develop influencer talent and open up new revenue opportunities through dynamic creator events, business partnerships, and content creation. The two teams will attend industry events together, seeking mutually beneficial opportunities for their shared influencer clients. This collaborative approach will facilitate networking and exposure, further enhancing the growth prospects for influencers.
“By combining resources and expertise, we are opening doors for creators to reach new heights in their careers,” remarked Cayla Gallo, Vice President of Growth at Infuse. “This partnership aligns with our mission to empower our creators, invest properly into their personal brands, and foster a supportive community for growth.”
“Our partnership with Infuse marks an exciting chapter in our journey, one that will enable us to unlock new opportunities, expand our reach, and drive meaningful impact in the influencer and content creator industry. Together, we are poised to redefine what’s possible and set new standards of excellence,” said Myq Rodriguez and Donavan Mcleod, Founders of The New THIS Group Inc.
After a remarkable year of growth, with total revenue increasing 8x and payouts to creators exceeding $13 million, Infuse is poised to maintain its momentum and solidify its position as a frontrunner in the influencer space. These strategic partnerships mark a significant step towards achieving that goal.
SOURCE: FluentCo