InMarket, the leader in real-time marketing and measurement, launched Predictive Moments, a new AI-driven solution that supports full-funnel, omnichannel media activation. This empowers brands to engage consumers with more relevant, timely, and dynamic advertising experiences during the moments that matter most in today’s competitive shopping and media landscape.
Smart ads are better ads for consumers and marketers alike. Building on the success of InMarket’s award-winning Moments solution, which boasts industry-leading engagement rates six times higher than the industry benchmark*, Predictive Moments leverages advanced AI and unique intent signals to elevate performance, without requiring location. Utilizing a sophisticated analysis of past engagement, events, and purchase data, Predictive Moments transcends traditional location-based advertising to deliver unparalleled contextual relevance at times of peak engagement and purchase occasions.
“Most advertising tools react to consumer behavior; Predictive Moments is an AI-first solution, so it anticipates it. We’re reaching consumers before their search has even begun, whether they’re contemplating a new purchase, renewing their insurance, or planning their next vacation,” said Todd Morris, CEO of InMarket. “This AI-powered foresight allows brands to maximize critical outcomes like incremental sales, visits and incremental return on advertising spend (iROAS), ensuring impressions lead to action. In a crowded market, marketers need smarter strategies to cut through the noise, and shoppers demand relevance. Predictive Moments delivers on both, driving meaningful impact for brands and their customers.”
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InMarket’s AI-driven platform now enables brands to engage consumers one-on-one through strategic push messaging, connecting with customers at critical points throughout the decision-making and purchase process, including:
- Purchase Moments – Anticipate future purchases or store visits, perfect for daily essentials, staples and recurring buys.
- Event-based Moments – Trigger dynamic ads based on real-time events like local happenings, sports scores, weather, or time of day.
- Meal Moments – Engage diners with mouthwatering promotions and unbeatable offers before ideal meal or snack times, or their next anticipated restaurant visit.
- Recreation Moments – Engage consumers as they plan their next adventures, from travel and holidays to entertainment and sporting events.
For fifteen years, InMarket’s award-winning, proprietary Activation solution has proven to accelerate performance, creating exceptional and valuable consumer experiences as well as industry-leading outcomes for marketers across KPIs like incremental sales, visits and iROAS.
SOURCE: PRNewswire