Innovid, an independent advertising technology platform, has announced a series of new social advertising features as part of its periodic Feature Beat product update program with the purpose of helping marketers intuitively simplify paid social workflows while enhancing optimization and centralizing cross-platform campaign management.
Enhancements are now part of Innovid’s Social Ads Manager focused on simplification of execution and increased visibility within major social publishers such as Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap, and TikTok. By bringing not only expanded support but also deeper integration and reporting of their social campaigns, Innovid can help reduce friction, improve ad performance, and give marketers centralized control over complex paid media efforts in social environments.
Innovid has become a catalyst for our transformation, giving us a single platform that unifies workflow, centralizes reporting, and accelerates how we operate, said Luisa Piedrahita, Group Director at Mindshare and Paid Social Investment Team Lead at Unilever. Social teams are under pressure to launch faster, optimize smarter, and prove impact across every publisher, this feature set is designed to remove friction, automate complexity, and give marketers the clarity and control they need to scale what’s working.
What’s Included in Social Power Tools Update
Innovid’s latest features help marketers to work more efficiently across a multitude of social ecosystems:
- Reddit Ads Support: Integration with Reddit has now been added in Social Ads Manager enabling teams to manage creative trafficking, campaign setup, delivery, and measurement within the same consolidated workflow as other platforms-reducing the need for disparate tools and multiple dashboards.
- Meta Opportunity Score Integration: The platform now surfaces Meta’s Opportunity Score to illuminate where optimization efforts will yield the greatest impact. This allows marketers to evaluate and apply recommended changes with a better view of how they align with overall enterprise strategy.
- Google CM360 Integration: Innovid now supports bulk click and impression tracking via Google Campaign Manager 360, empowering teams to create, customize, and apply trackers across Meta, Pinterest, Snap, and TikTok campaigns within Innovid.
- Cross-Publisher Performance Dashboard: A new visual dashboard consolidates spend and performance metrics across all supported publishers, giving marketers fast visibility into what’s working and where reallocation may be needed – without toggling between platforms.
- DAM Integrations: Now, to accelerate creative deployment, social teams can bulk-upload URLs of finished assets through DAM tools, which eliminate tedious point-and-click processes and synchronize the creative workflow across campaigns.
These additions were developed in response to continued evolution in social advertising, where fragmentation across platforms and rapid campaign execution demands created workflow challenges for large and small teams alike. Innovid’s goal is to unify those processes within a single platform that spans TV, digital, and social channels.
Also Read: Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social Metrics
Impact on the B2B Marketing & Advertising Industry
Innovid’s expanded social tools – which include the ability to produce and deliver end-to-end social video ads across all major social platforms, among other features – come at a time when performance expectations are higher than ever in social advertising, both from consumer markets and B2B sectors. Here is how enhancements would impact the wider industry:
Centralized Management Reduces Operational Complexity
Managing social campaigns for B2B advertisers and agencies often involves pulling it into a broader omnichannel strategy that also includes search, digital video, and CTV. To date, marketers have needed to use different publisher dashboards or multiple point solutions to launch and optimize social ads. By consolidating workflow, Innovid reduces platform switching, operational redundancy, and data silos-allowing teams to work more efficiently and invest more time in strategy rather than manual execution.
This is particularly valuable in B2B contexts where campaign complexity and target audience segmentation often require nuanced optimization across platforms like LinkedIn, TikTok, and Reddit-all of which can now be managed in one ecosystem.
Stronger Optimization Signals Drive Better Performance
The addition of Meta’s Opportunity Score provides marketers with a strategic indicator on where to optimize for maximum lift. For B2B advertisers who have to justify spend to internal stakeholders through performance metrics, this integration gives them a stronger, more data-driven foundation for making in-flight adjustments.
Likewise, the tracking integration of Google CM360 enables teams to monitor ad effectiveness more holistically-an advantage if campaigns involve multiple platforms and complex buyer journeys typical of enterprise B2B sales cycles.
Clarity and Accountability at Scale
The inclusion of the cross-publisher performance dashboard is a nice addition to performance visibility. Without having to create different reports for each social channel, B2B media planners are able to view the top-of-funnel spend and performance across all social publishers in one dashboard for easier budget allocations, tasked with the ability to reassign resources mid-campaign with ease and report results out to clients or internal leadership with ease.
It allows for smarter decision-making with a single view of everything in highly competitive markets where budgets are tight and ROI needs to be clearly presented. This reduces dependency on fragmented reporting tools.
Faster Creative Deployment and Asset Management
Digital Asset Manager integrations mean creative teams no longer waste any time on repetitive trafficking tasks. For B2B brands running multi-variant campaigns-perhaps targeting different industries or buyer personas-the ability to bulk upload and track creative assets accelerates execution and reduces errors.
This becomes particularly effective in agencies that have to deal with several client accounts, where uploading assets can be a real time-sucking activity.
Business Impact Beyond B2B Advertising
Beyond tactical delivery and optimization, Innovid’s social enhancements signal broader industry shifts:
- Demand for unified cross-channel workflows: As advertisers integrate social into wider omnichannel strategies, platforms that offer unified management and measurement will increasingly influence tech stack decisions.
- Elevation of social as a strategic channel: With stronger tools, social advertising moves from primarily awareness and engagement to measurable performance execution that can tie back to business outcomes.
- Automation and efficiency competitive differentiators: Teams automating execution through tools like Innovid’s Social Ads Manager will be positioned to innovate faster and run leaner. Conclusion Innovid’s Feature Beat social enhancements are practical and performance-oriented, helping marketers manage complex paid-social campaigns with less friction and greater strategic insight.
For the B2B marketing and advertising industry, these updates provide centralized execution. They also improve optimization signals and offer clearer performance visibility. This boosts workflow efficiency and strengthens business impact in a fragmented advertising ecosystem. As social platforms change, solutions like Innovid’s will help brands and agencies. They can scale campaigns, optimize spending, and connect paid social efforts to broader marketing goals.