Innovid, the independent software platform for advertising, has launched a new generation of AI agents. This includes the Innovid Orchestrator™, the first full-cycle AI orchestration superagent. It unifies people, data, and technology across the entire advertising lifecycle.
This launch includes a set of specialized AI agents. They automate important advertising tasks like creative development, delivery, measurement, and optimization. All these agents connect through the Innovid Orchestrator, which serves as an open layer. It combines human insight, Innovid data, and external systems into one smart ecosystem.
The result is a system that evolves continuously. It automates workflows. It boosts creativity. It improves performance across all channels, platforms, and partners. Marketers can use Bring Your Own Agents (BYOA) or connect external AI models and tools for seamless integration.
Solving the Fragmentation of Agentic AI in Marketing
Many marketers are exploring agentic AI, but their efforts often remain siloed. They use different agents for creative work, delivery, measurement, and optimization. There’s no unified framework. This fragmented approach can boost some efficiencies. However, it misses overall intelligence and can’t scale effectively.
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Innovid Orchestrator resolves this disconnect by acting as the connective fabric that links all elements of the advertising workflow. Operating above existing media, planning, CRM, billing, and analytics systems, it transforms previously disconnected processes into one cohesive, enterprise-grade orchestration system.
“This is a generational leap, not a feature update,” said Zvika Netter, CEO and Co-Founder, Innovid. “Marketers are trying to run next-gen AI on yesterday’s infrastructure. Our AI agents automate the core part of advertising, while Innovid Orchestrator connects them and everything else into one intelligent system. It’s the connective foundation for the AI era of advertising, where humans and AI work in concert to deliver measurable business outcomes. And Innovid is the only company positioned to build it.”