Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, announced it won the 2024 AdExchanger Award for “Most Innovative TV Advertising Technology.” This prestigious recognition highlights Innovid’s groundbreaking Harmony initiative, which aims to keep TV open for everyone and controlled by no one – optimizing the CTV advertising ecosystem by avoiding the pitfalls of digital advertising’s past.
Launched in April 2024, Harmony brings together industry leaders to optimize CTV at the infrastructure level to improve efficiency and ROI, enhance transparency and control, reduce carbon emissions, and provide better viewing experiences for consumers across CTV and digital.
“This award is a testament to the work we’re doing to transform TV advertising into an ecosystem that benefits the buy-side, sell-side, and most importantly, the viewer,” said Zvika Netter, CEO & Co-Founder, Innovid. “We’re incredibly proud to receive this recognition from AdExchanger and excited to continue innovating and pushing the boundaries of what’s possible for CTV and digital. I’ve never felt more optimistic about the future of advertising than I am now.”
Also Read: Hightouch Appoints Josh Kanagy as Head of Revenue
As part of the initiative, Innovid released Harmony Direct, which streamlines the workflow for guaranteed, non-biddable CTV media to its purest form by removing all friction points, including additional technology hops, fees, and energy waste. Its latest innovation, Harmony Frequency, provides DSPs with frequency intelligence across a brand’s entire media portfolio before they bid – reducing ad waste, strengthening campaign effectiveness, and improving the viewing experience.
The AdExchanger Awards are among the most prestigious in the advertising industry, celebrating excellence and innovation across digital media and marketing. Innovid’s recognition as the “Most Innovative TV Advertising Technology” underscores the company’s commitment to not only drive efficiency, performance, and growth for advertisers and publishers, but to also enhance the viewing experience for consumers.
SOURCE: BusinessWire