Insticator, the premier SSP and leading creator of engagement and monetization tools for online publishers, announced the formation of a new holding company for the brands within the company’s portfolio. Distinct brands will be unified under a single entity by the COOL company, a parent company dedicated to creating a better experience for everyone in the advertising sector. the COOL company shares common leadership, advanced technology, innovative AI, and complementary domain expertise to transform modern digital advertising for everyone involved.
Under the new corporate structure, the COOL company will encompass the collection of acquisitions Insticator has made in recent years, all focused on creating a holistic ecosystem of adtech solutions. The current portfolio includes:
- Insticator – The Experience Matters. Insticator has the experience that matters to build publishers’ experiences that matter to their users & partners. More engaged users equals more time on site, more valuable ad property, and a happier audience.
- Balihoo – Franchise Marketing, Done Differently. Balihoo bridges the gap and delivers collaboration & performance to franchise & network businesses, striking a perfect balance to mitigate a franchisee’s local execution risk while protecting the integrity and consistency of a global franchise brand.
- COOL Media – Real Results. COOL Media allows advertisers to never have to wonder what works by delivering real results & insights for clients through expert media strategy and execution. We provide our agency partners detailed and customized cookieless measurement studies that help identify what worked and what needs improvement, along with comprehensive ad execution across a broad array of channels including Connected TV, Display, Social, Search, and more.
- OKO Digital – Smarter Advertising Technology with Instant Revenue Impact. OKO Digital represents the place where inventory meets opportunity, coupling the ability to create more revenue through smarter advertising technology with the ability to tap into broad ad inventory courtesy of the relationship with the rest of The COOL Company portfolio.
Today, with the formation of the COOL company, these brands form the foundation for a new powerhouse player in the advertising landscape. “The COOL company is the realization of a nearly decade-long mission to create a comprehensive set of solutions for everyone in the advertising space,” said Zack Dugow, Founder and CEO of the COOL company.
“We can create a better experience for everyone in the advertising space, from advertisers to publishers, franchise brands to agencies, consumers to media professionals. Our sole mission is to connect audiences with meaningful messages through more personalized, powerful, and positive experiences,” he added.
Internally, the ‘COOL’ in “the COOL company” is treated as an acronym that represents the attitude of every team member in the organization and energy we bring to the table:
Creative
Optimistic
Open-Minded
Leadership
We creatively integrate new elements in innovative combinations, fueled by our optimism to drive success. Our open-mindedness allows us to embrace new ideas and approaches, empowering us to lead our industry through bold initiatives.
Lastly, Dugow teased a future announcement that will further its mission to revolutionize advertising for all parties. “Candidly: I think this is just the beginning. This unification puts us on a path to completely transform the advertising experience for every participant.
SOURCE: PRNewsWire