IntelligenceBank, the leading intelligent content operations platform, announced an integration with Adobe GenStudio for Performance Marketing, combining Adobe’s excellence in AI-first content creation with AI-powered marketing content compliance by IntelligenceBank. This partnership streamlines creative production while helping marketing teams produce content at speed and scale.
With GenStudio for Performance Marketing, brands and agencies can harness the power of AI to generate high-quality, on-brand creative assets – from emails to social posts and digital ads – faster than ever before. As this innovation scales the production of content, brand, legal, and compliance teams will play an important role in accelerating reviews and approvals of materials.
IntelligenceBank’s integration will enable brands to automate reviews of content created in GenStudio for Performance Marketing and implement legal and compliance guardrails in their review. Leveraging AI, industry-based risk rules such as FINRA, Retail Banking, Medicare and other advertising guidelines, and customizable risk detection capabilities, the integration will help teams identify potentially non-compliant content directly within GenStudio for Performance Marketing.
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IntelligenceBank’s AI-powered solution helps compliance and marketing teams find regulatory and brand risks and errors across nearly every type of content – up to 30X faster than a traditional manual review – giving companies the ability to scale their compliance programs without adding headcount.
This seamless workflow intends to help marketing teams launch campaigns faster while reducing the risk of regulatory breaches and brand damage.
“Speed is everything in marketing today, but if compliance slows you down, you’re already behind,” said Tessa Court, CEO of IntelligenceBank. “That’s why we’re elated to team up with Adobe to bring IntelligenceBank‘s AI-powered content risk reviews to Adobe GenStudio for Performance Marketing. Together, we’re making it faster and easier for Adobe customers to create, approve, and launch campaigns – without the compliance headaches. Managing speed and marketing compliance at the same time is the future of marketing: fast, smart, and always in control.”
SOURCE: Newswire