IPG Health has announced the formal expansion of its specialist Influencer ID solution into Europe, reinforcing its commitment to amplifying trusted voices in healthcare through social media influencers. Following strong adoption in the U.S. and rising demand across the region, Influencer ID will now be available to clients in the UK, Germany, France, and Spain.
Designed to harness authentic, credible voices, Influencer ID helps health brands build trust, foster community, and combat misinformation while amplifying science-backed information on digital platforms. With more consumers seeking health insights online, influencer marketing is becoming a critical strategy for organizations aiming to connect with engaged audiences. This expansion aligns with IPG Health’s broader mission to drive measurable brand growth while improving health outcomes for patients.
Powered by IPG Health’s proprietary EPICC suite of tools, Influencer ID provides a gold-standard approach to customer engagement. The platform leverages influencers ranging from patients and caregivers to healthcare providers (HCPs) and digital opinion leaders (DOLs), ensuring that content is not only relevant but also evidence-based and impactful.
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“For many health and pharma brands, having a robust influencer strategy is no longer optional – it’s a strategic imperative. We’re uniquely placed to help our clients cut through in the online space by tailoring strategies and aligning influencers with a brand’s goals while taking into account the varied healthcare systems, regulations and cultural specifities of our region,” said Jörg Hempelmann, President, IPG Health EMEA & APAC.
“In a dynamic market like the UK, where more than 80% of healthcare professionals are actively tapping into digital platforms and social media to share knowledge, network with peers, and stay on the cutting edge of industry trends, we’re ready to deliver tailored solutions that leverage our deep understanding of the local market and culture. This is crucial for engaging with audiences in a way that’s not only compliant but truly impactful and relevant,” added Shenga Lushugurhi, Senior Engagement Strategist at FCB Health London.
Leadership Driving Global Interconnectivity
The European rollout of Influencer ID comes as Annie Foster, Group Director of Social Media Creative, joins IPG Health from Meta. With extensive experience in the health and beauty sectors, Foster will work alongside Casey Ross, Global Lead (formerly at LinkedIn), to strengthen connectivity across agencies and platforms, bringing greater scale and innovation to client strategies.