Iterable, the AI-powered communication platform, announced the appointment of Sam Allen as Chief Executive Officer and newest member of the Board of Directors, effective August 1, 2025. Allen will lead Iterable’s next chapter, with a focus on expanding its enterprise business, deepening its global footprint, amplifying customer impact, and advancing the company’s leadership in AI-powered customer engagement.
A seasoned executive and technology visionary, Allen joins Iterable from Salesforce, where he served as Executive Vice President and Global Chief Pipeline Officer. During his decade-plus tenure, Allen helped drive tens of billions of dollars in pipeline and led multiple high-growth, global business units. He also held senior operating roles across the organization and played a key role in more than 20 strategic acquisitions.
Iterable also announced that founder and current CEO Andrew Boni will transition to the role of Chief Scientist, where he will focus full-time on advancing Iterable’s product and AI roadmap, including its newly announced AI agent, Iterable Nova. In this role, Boni will work closely with Product, Engineering, and strategic customers to accelerate Nova’s development and drive long-term product differentiation. He will continue to serve on Iterable’s Board of Directors.
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“We’re at a defining moment in marketing,” said Sam Allen. “Iterable’s AI is fundamentally reshaping how brands connect with customers, and raising the bar for speed, personalization, and measurable impact. I am honored to lead Iterable through this next chapter of growth and this exciting time of AI innovation.”
“This is a strategic investment that I’m very excited about, and one that will dramatically accelerate our ability to execute and innovate for years to come,” said Andrew Boni. “Bringing Sam in allows us to move faster operationally and sets Iterable up for long-term success.”
“Iterable is entering an exciting new chapter,” said Stephanie Buscemi, Iterable board member and CMO of Confluent. “Sam brings the enterprise leadership and scaling expertise needed to propel Iterable’s world-class customer communication platform forward. As founder, Boni brings an unmatched product vision. Together, they represent the ideal pairing to guide Iterable through its next horizon of growth.”
SOURCE: Businessiwre