Kaltura, the AI Video Experience Cloud, announced a new partnership with Synthesia, a developer of hyper-realistic AI avatars for enterprises. This partnership will enable organizations using Kaltura’s video platform to distribute avatar-based, AI-generated video content at scale, measurably enhancing viewer engagement. With early testing already underway, Kaltura users are employing avatars in a wide variety of use cases across industries including healthcare, pharmaceuticals, technology, telecoms, higher education, and more.
As digital paradigms shift, traditional text-based learning struggles to captivate modern audiences, falling short in learning outcome and knowledge retention. By merging Synthesia’s pioneering AI avatars with Kaltura’s immersive AI video capabilities, organizations can now revolutionize learning with hyper-personalized, interactive content that captivates, inspires, and drives deeper knowledge retention.
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Organizations already leveraging Kaltura’s video platform will be able to integrate AI-generated content and avatars into their workflows, unlocking new possibilities for:
- Enterprise Training & Onboarding: AI-generated training modules for employee training, compliance videos, and internal communications.
- Higher Education & E-Learning: Automated lecture content, multilingual courses, and AI-driven educational videos for universities and edtech companies.
- Marketing & Customer Engagement: AI-powered product demos, hyper-personalized marketing campaigns, and customer onboarding content.
- Healthcare & Financial Services: Automated regulatory training and client education videos tailored for compliance-driven industries.
Beyond enhancing engagement, the collaboration also reimagines video production, making it more accessible and cost-effective. AI-powered video creation eliminates the need for expensive studio shoots and extensive editing, allowing organizations to generate professional-quality content quickly and efficiently.
“At Kaltura, we are redefining the future of video by seamlessly merging personalization with immersive technology. Avatars represent the next evolution in hyper-personalization, transforming static content into dynamic, interactive experiences. Our collaboration with Synthesia is a bold step forward, setting new industry benchmarks for AI video innovation,” said Navi Azaria, Chief Product and Engineering Officer at Kaltura.
SOURCE: GlobeNewswire